Trustpilot
Empower decisions with genuine customer reviews and boost your brand's reputation.
About Trustpilot
Trustpilot is a leading online review platform that empowers consumers to share their experiences with various businesses, enabling potential customers to make informed decisions based on authentic feedback. By harnessing the power of customer reviews, Trustpilot facilitates a transparent dialogue between consumers and companies, fostering trust and improving customer service. With millions of reviews across numerous categories, Trustpilot serves as a vital resource for consumers looking to evaluate the credibility and quality of businesses they are considering. The platform not only benefits consumers but also helps businesses enhance their reputation by addressing feedback and improving their services. Trustpilot's advanced technology uses algorithms to filter and verify reviews, ensuring that the feedback is genuine and valuable. This commitment to authenticity sets Trustpilot apart from other review platforms, making it a trusted source for millions of users worldwide. Companies can leverage Trustpilot's insights to identify areas for improvement, engage with customers, and build lasting relationships based on trust and transparency. Overall, Trustpilot is a powerful tool that bridges the gap between consumers and businesses, making shopping experiences safer and more reliable.
Trustpilot Key Features
Open Review Platform
Trustpilot allows anyone to write a review, ensuring a diverse range of opinions and experiences. This openness fosters transparency and helps build trust between consumers and businesses. The platform's moderation system ensures that reviews are genuine and adhere to community guidelines.
Business Dashboard
Businesses can access a comprehensive dashboard to manage their reviews, respond to customer feedback, and gain insights into customer sentiment. This tool helps companies identify areas for improvement and track their reputation over time.
Review Insights
Trustpilot provides detailed analytics on customer reviews, including sentiment analysis and trend identification. These insights help businesses understand customer needs and preferences, enabling them to make data-driven decisions to enhance their products and services.
Customizable Review Invitations
Businesses can send personalized review invitations to their customers, encouraging them to share their experiences. This feature helps increase the volume of reviews and ensures that feedback is collected consistently.
Integration Capabilities
Trustpilot integrates with various CRM and e-commerce platforms, allowing businesses to streamline their review management process. This integration helps maintain a seamless workflow and ensures that customer feedback is easily accessible.
TrustBox Widgets
Businesses can display Trustpilot reviews on their websites using customizable TrustBox widgets. These widgets help showcase customer feedback and build credibility with potential customers, ultimately driving sales and conversions.
Automated Feedback Collection
Trustpilot offers automated tools to collect feedback from customers after a purchase or interaction. This automation ensures a steady flow of reviews and reduces the manual effort required to gather customer opinions.
Multi-language Support
Trustpilot supports multiple languages, enabling businesses to collect and display reviews from a global audience. This feature is particularly valuable for companies operating in diverse markets, as it helps them cater to customers in their native languages.
Consumer Protection Measures
Trustpilot implements various measures to protect consumers, such as flagging suspicious reviews and ensuring compliance with data privacy regulations. These measures help maintain the integrity of the platform and build trust with users.
API Access
Trustpilot provides API access for businesses to integrate review data into their own systems. This feature allows companies to leverage Trustpilot's data for custom applications and reporting, enhancing their ability to analyze customer feedback.
Trustpilot Pricing Plans (2026)
Basic Plan
- Collect reviews
- Respond to reviews
- Basic analytics
- Limited features compared to paid plans
Pro Plan
- All Basic features
- Advanced analytics
- Custom branding
- Automated review requests
- Higher cost
Trustpilot Pros
- + Authenticity: Trustpilot's verification process ensures that reviews are genuine, which builds trust among consumers.
- + Ease of Use: The platform is user-friendly, making it easy for both consumers and businesses to navigate and utilize its features.
- + Comprehensive Insights: Businesses receive detailed analytics that help them understand customer sentiment and areas for improvement.
- + Automated Processes: Automated review requests save businesses time and help maintain a consistent flow of feedback.
- + Responsive Communication: Companies can respond to reviews, which not only shows commitment to customer service but also helps in resolving issues.
- + Wide Reach: Trustpilot has a vast user base, increasing the visibility of businesses and their reviews.
Trustpilot Cons
- − Potential for Fake Reviews: Despite verification, some fake reviews may still slip through, potentially impacting a business's reputation.
- − Limited Free Features: The free version of Trustpilot may not offer all the features that businesses need for comprehensive review management.
- − Dependence on Customer Participation: The effectiveness of the platform relies heavily on customers being willing to leave reviews.
- − Negative Reviews Impact: Businesses may struggle with negative reviews, which can significantly affect their overall TrustScore.
Trustpilot Use Cases
Enhancing Customer Trust
Businesses use Trustpilot to showcase authentic customer reviews on their websites, building trust with potential customers. This transparency helps increase conversion rates and customer loyalty.
Improving Customer Service
Companies monitor reviews on Trustpilot to identify areas for improvement in their customer service. By addressing feedback, they can enhance customer satisfaction and reduce churn.
Market Research
Marketers use Trustpilot to gather insights into customer preferences and trends. This information helps them tailor their marketing strategies and product offerings to better meet consumer needs.
Reputation Management
Businesses actively manage their online reputation by responding to reviews on Trustpilot. This engagement demonstrates their commitment to customer satisfaction and helps mitigate negative feedback.
Competitive Analysis
Companies analyze reviews of competitors on Trustpilot to gain insights into industry standards and consumer expectations. This analysis helps them identify opportunities for differentiation and improvement.
Customer Feedback Loop
Trustpilot facilitates a feedback loop where businesses can gather and act on customer opinions. This continuous improvement process helps enhance products and services, leading to better customer experiences.
Global Expansion
International businesses use Trustpilot's multi-language support to collect reviews from diverse markets. This capability helps them understand regional differences and tailor their offerings accordingly.
E-commerce Optimization
Online retailers integrate Trustpilot reviews into their product pages to provide social proof. This integration helps reduce cart abandonment and increase sales by reassuring potential buyers.
What Makes Trustpilot Unique
Open Platform
Unlike some competitors, Trustpilot allows anyone to leave a review, ensuring a wide range of perspectives and fostering transparency.
Comprehensive Analytics
Trustpilot offers detailed insights into customer sentiment and trends, helping businesses make informed decisions based on real data.
Global Reach
With support for multiple languages, Trustpilot caters to a diverse, international audience, making it ideal for businesses with global operations.
Integration Flexibility
Trustpilot's ability to integrate with various platforms and systems allows businesses to seamlessly incorporate customer reviews into their existing workflows.
Consumer Protection Focus
Trustpilot prioritizes the authenticity and integrity of reviews, implementing measures to protect consumers and maintain trust in the platform.
Who's Using Trustpilot
Small and Medium Enterprises (SMEs)
SMEs use Trustpilot to build credibility and compete with larger brands by showcasing positive customer reviews. This visibility helps them attract new customers and grow their business.
E-commerce Platforms
E-commerce businesses leverage Trustpilot to display customer feedback directly on product pages, enhancing the shopping experience and increasing conversion rates.
Enterprise Teams
Large corporations use Trustpilot to manage their brand reputation across multiple markets. The platform's analytics tools help them track customer sentiment and make strategic decisions.
Marketing Agencies
Agencies use Trustpilot to gather insights into consumer behavior and preferences, helping them craft effective marketing campaigns for their clients.
Consumer Advocacy Groups
These groups use Trustpilot to monitor business practices and advocate for consumer rights, ensuring that companies are held accountable for their actions.
Freelancers
Independent service providers use Trustpilot to build their personal brand by collecting reviews from clients. This feedback helps them establish trust and attract new business opportunities.
How We Rate Trustpilot
Trustpilot vs Competitors
Trustpilot vs Yelp
While both Trustpilot and Yelp focus on customer reviews, Trustpilot is more business-oriented, providing tools for companies to manage their reputation effectively.
- + Robust analytics dashboard
- + Better integration capabilities
- − Yelp has a more extensive local business presence
Trustpilot Frequently Asked Questions (2026)
What is Trustpilot?
Trustpilot is an online review platform that allows consumers to share their experiences with businesses, helping others make informed decisions.
How much does Trustpilot cost in 2026?
Pricing varies based on the plan chosen; businesses can choose from free and paid tiers depending on their needs.
Is Trustpilot free?
Trustpilot offers a free tier, but businesses may need to upgrade to access advanced features.
Is Trustpilot worth it?
Yes, Trustpilot provides valuable insights and helps businesses enhance their reputation through customer feedback.
Trustpilot vs alternatives?
Compared to alternatives, Trustpilot offers a robust verification process and a large user base, making it a reliable choice.
How does Trustpilot verify reviews?
Trustpilot uses algorithms and manual checks to ensure that reviews are authentic and from real customers.
Can businesses respond to reviews?
Yes, businesses can respond to reviews to engage with customers and address concerns.
How can I improve my Trustpilot score?
Encouraging satisfied customers to leave reviews and responding to feedback can help improve your Trustpilot score.
What types of businesses use Trustpilot?
A wide range of businesses, including e-commerce, service providers, and B2B companies, utilize Trustpilot.
How can I report a fake review?
Users can report suspicious reviews directly on the Trustpilot platform for investigation.
Trustpilot on Hacker News
Trustpilot Company
Trustpilot Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Trustpilot Is Best For
- E-commerce Businesses
- Service Providers
- Marketing Agencies
- Customer Experience Managers
- Small to Medium Enterprises
Trustpilot Integrations
Trustpilot Alternatives
View all →Related to Trustpilot
News & Press
Trustpilot Cancels Further Shares After £30m Buyback Progress - TipRanks
Trustpilot Group PLC - Total Voting Rights - Research Tree
Looking for 50% plus return in 2026? Buy these 2 European stocks today - TradingView
Trustpilot Executes Share Buyback to Enhance Shareholder Value - MSN
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