Moz
Boost your online visibility with Moz’s all-in-one SEO tools and insights.
About Moz
Moz is a comprehensive SEO software suite designed to empower digital marketers with the tools they need to enhance their online visibility. With a focus on keyword research, link analysis, and competitive research, Moz provides actionable insights that help businesses optimize their content and improve search engine rankings. The platform's advanced technology leverages a vast index of over 44 trillion links, enabling users to access critical data that informs their SEO strategies. Moz's user-friendly interface allows marketers to navigate complex SEO tasks with ease, making it a valuable asset for both seasoned professionals and newcomers to the field. Furthermore, Moz offers a variety of tools tailored to different aspects of SEO, such as Moz Pro for comprehensive campaign management, Moz Local for local business optimization, and STAT for large-scale rank tracking. By utilizing these tools, marketers can make data-driven decisions that lead to higher rankings, increased traffic, and ultimately, greater revenue generation.
Moz Key Features
Keyword Explorer
Keyword Explorer allows users to discover thousands of traffic-driving keywords. It provides Keyword Difficulty scores, accurate search volumes, and SERP analysis to help marketers target the right keywords for their SEO strategies.
Link Explorer
Link Explorer offers insights into any website’s authority and link profile, including linking domains, most valuable pages, and anchor text. This tool helps users understand their backlink landscape and identify opportunities for link building.
Rank Tracking
Rank Tracking enables users to monitor the performance of hundreds or thousands of keywords across over 170 search engines. This feature helps track SEO progress and adjust strategies based on real-time ranking data.
Site Crawl
Site Crawl audits websites to find and diagnose technical SEO issues that may affect organic search rankings. It provides actionable recommendations to ensure sites are optimized for search engines.
Moz Local
Moz Local helps businesses manage and optimize their local business listings across various directories. It ensures consistent information across platforms, improving local search visibility and customer engagement.
STAT
STAT is a large-scale rank tracking platform that offers daily analytics across thousands of SERPs. It provides insights into market visibility, SERP features, and competitor tracking to help businesses grow their market presence.
Moz API
The Moz API allows users to integrate Moz’s proprietary SEO metrics into custom tools and dashboards. It provides access to data like Domain Authority, Page Authority, and Spam Score, enabling detailed SEO analysis.
Content Briefs AI
Content Briefs AI generates structured content outlines based on primary search intent, key questions, and interesting facts. This feature helps ensure content is tailored to rank well and meet audience needs.
Competitive Research
Competitive Research tools help users identify competitors, keyword gaps, and link opportunities. These insights enable businesses to improve their organic share of voice and develop strategies to surpass competitors.
Domain Analysis
Domain Analysis provides a quick SEO snapshot for any domain, offering metrics like Domain Authority, Brand Authority, and top backlinks. This feature helps users gain measurable insights into their SEO performance.
Moz Pricing Plans (2026)
Moz Pro
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- Competitive Research
- Limited to one user account
- Access to API is limited in lower tiers
Moz Local
- Business Listings Management
- Review Monitoring
- Performance Reporting
- Social Media Integration
- Limited to a set number of listings
- Additional fees for extra locations
STAT
- Daily SERP tracking
- Customizable segments
- Market visibility analysis
- Designed for larger enterprises
- Higher cost may deter smaller businesses
Moz Pros
- + Comprehensive Toolset: Moz offers a wide range of features that cover all aspects of SEO, making it a one-stop shop for marketers.
- + User-Friendly Interface: The platform is designed for ease of use, allowing both beginners and experienced users to navigate its tools efficiently.
- + Actionable Insights: Moz provides data-driven recommendations that help marketers make informed decisions to enhance their SEO strategies.
- + Robust Data Index: With access to over 44 trillion links, users can rely on Moz for accurate and extensive backlink data.
- + Excellent Customer Support: Moz offers a wealth of resources, including webinars, guides, and a responsive support team to assist users.
- + Regular Updates and Improvements: The platform frequently rolls out new features and enhancements, ensuring it stays current with SEO trends.
Moz Cons
- − Costly for Small Businesses: Moz's pricing may be prohibitive for smaller businesses or startups with limited budgets.
- − Steep Learning Curve: While the interface is user-friendly, the depth of features can be overwhelming for newcomers to SEO.
- − Limited Customization: Some users may find the lack of customization options for reports and dashboards a drawback.
- − API Access Requires Technical Knowledge: Utilizing the API effectively may require programming skills that not all users possess.
Moz Use Cases
Improving Local SEO Visibility
Small businesses use Moz Local to manage their online listings and improve visibility in local search results. By ensuring consistent and accurate information across directories, businesses attract more local customers.
Enterprise-Level Rank Tracking
Large enterprises utilize STAT for tracking keyword rankings across multiple sites and millions of pages. This allows them to identify new opportunities and optimize their SEO strategies at scale.
Link Building Campaigns
Digital marketing agencies leverage Link Explorer to analyze backlink profiles and identify high-quality link-building opportunities. This helps improve their clients’ domain authority and search rankings.
Content Optimization
Content creators use Keyword Explorer and Content Briefs AI to develop content strategies that target high-value keywords and meet search intent. This results in increased organic traffic and engagement.
Technical SEO Audits
SEO specialists perform site audits using the Site Crawl feature to identify and fix technical issues that could hinder search engine performance. This ensures websites are fully optimized for search engines.
Competitive Analysis
Businesses conduct competitive analysis using Moz’s tools to uncover insights about their competitors’ SEO strategies. This helps them identify keyword gaps and develop tactics to gain a competitive edge.
Custom Data Integration
Tech-savvy marketers use the Moz API to integrate SEO metrics into their own custom dashboards. This allows for personalized data analysis and reporting tailored to specific business needs.
What Makes Moz Unique
Comprehensive SEO Suite
Moz offers an all-in-one platform with tools for keyword research, link analysis, and competitive research, making it a versatile choice for various SEO needs.
Proprietary Metrics
Moz’s proprietary metrics, such as Domain Authority and Page Authority, are industry standards that provide reliable insights into website performance.
Large-Scale Data Access
With access to over 44 trillion links and 1.25 billion keywords, Moz provides extensive data that supports detailed SEO analysis and strategy development.
Local SEO Focus
Moz Local is specifically designed to enhance local search visibility, making it a valuable tool for businesses looking to improve their presence in local markets.
User-Friendly Interface
Moz’s intuitive interface and comprehensive resources, such as the SEO Learning Center, make it accessible to users of all skill levels.
Who's Using Moz
Enterprise Teams
Enterprise teams use Moz to manage large-scale SEO campaigns, track rankings across multiple sites, and gain insights into market visibility. The platform’s robust features support strategic decision-making at scale.
Digital Marketing Agencies
Agencies rely on Moz to provide clients with comprehensive SEO services, including keyword research, link building, and competitive analysis. Moz’s data-driven insights help agencies deliver measurable results.
Small Business Owners
Small business owners use Moz Local to enhance their local SEO presence and attract more customers. The tool simplifies the management of online listings and reviews, making it accessible for non-experts.
SEO Specialists
SEO specialists utilize Moz’s suite of tools to conduct in-depth site audits, optimize content, and track keyword performance. The platform’s detailed analytics support effective SEO strategies.
Content Creators
Content creators use Moz’s keyword and content tools to develop strategies that align with search intent and drive organic traffic. The insights provided help tailor content to audience needs.
How We Rate Moz
Moz vs Competitors
Moz vs Ahrefs
Ahrefs and Moz both offer robust SEO tools, but Ahrefs is often preferred for its extensive backlink analysis capabilities and faster data updates.
- + Superior backlink analysis tools
- + More frequent data updates
- − Moz has a more user-friendly interface
- − Moz offers more educational resources for beginners
Moz Frequently Asked Questions (2026)
What is Moz?
Moz is an all-in-one SEO software suite designed to help digital marketers improve their online visibility through tools for keyword research, link analysis, and competitive research.
How much does Moz cost in 2026?
Moz offers several pricing tiers, with plans starting at $99 per month for Moz Pro, which includes access to all core features.
Is Moz free?
Moz offers a free tier with limited features, as well as a 30-day free trial for its paid plans, allowing users to explore the full capabilities of the platform.
Is Moz worth it?
Moz provides valuable insights and tools for SEO, making it worth the investment for businesses serious about improving their search visibility.
Moz vs alternatives?
Moz stands out with its extensive link data and user-friendly interface, while competitors like Ahrefs and SEMrush offer similar features but may excel in specific areas.
How does Moz help with local SEO?
Moz Local helps businesses manage their online listings and reviews, ensuring consistency and improving visibility in local search results.
Can I track my competitors' SEO performance with Moz?
Yes, Moz offers competitive research tools that allow you to analyze your competitors' keywords and backlink profiles.
What is the Moz API?
The Moz API provides access to Moz's extensive data, allowing users to build custom tools and integrate SEO metrics into their own applications.
Does Moz offer customer support?
Yes, Moz provides customer support through a help center, community forums, and direct support for paying customers.
What are the main features of Moz Pro?
Moz Pro includes keyword research, link analysis, rank tracking, site audits, and competitive research tools to assist with comprehensive SEO strategies.
Moz Search Interest
Search interest over past 12 months (Google Trends) • Updated 2/2/2026
Moz on Hacker News
VS Code Extension
Moz Company
Moz Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Moz Is Best For
- Digital Marketing Agencies
- E-commerce Businesses
- Local Businesses
- SEO Professionals
- Content Marketers
Moz Integrations
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