Feefo
Transform customer insights into growth with genuine feedback from Feefo.
About Feefo
Feefo is a leading customer feedback platform that empowers businesses to collect, manage, and analyze authentic reviews from verified customers. By leveraging advanced technology, Feefo ensures that businesses receive genuine insights into customer sentiment, enabling them to improve their products and services. The platform offers a seamless multi-channel feedback collection process, allowing businesses to gather reviews across various touchpoints in the customer journey. This ensures that the feedback is comprehensive and reflective of the actual customer experience. One of the standout features of Feefo is its AI-powered analytics, which transforms raw data into actionable insights. Businesses can access deep insights into customer sentiment, product performance, and market benchmarking, allowing them to make informed decisions that drive growth. Additionally, Feefo provides tools for displaying customer reviews on websites, enhancing trust and boosting conversion rates. The integration of these features helps businesses build a strong online reputation, which is critical in today’s competitive market. Feefo's technology is designed to be user-friendly and efficient, making it easy for businesses to send personalized review invitations and collect feedback effortlessly. The platform also offers robust management tools that allow businesses to respond to feedback, thereby strengthening customer relationships and fostering brand loyalty. With over 6,500 brands relying on Feefo, the platform has established itself as a trusted partner in the realm of customer feedback. In addition to its core functionalities, Feefo offers solutions tailored to various sectors, including retail, travel, finance, and automotive. This versatility means that businesses from different industries can benefit from Feefo's insights and tools to enhance their customer engagement strategies. The platform also emphasizes the importance of data privacy and security, ensuring that customer information is handled with care and integrity. Ultimately, Feefo stands out by transforming customer feedback into a strategic asset for businesses. By focusing on genuine customer voices and delivering actionable insights, Feefo enables companies to navigate the complexities of customer expectations and improve their offerings. Whether it's through enhancing product quality, refining customer service, or boosting marketing strategies, Feefo is committed to helping businesses grow and thrive in a dynamic digital landscape.
Feefo Key Features
Multi-Channel Feedback Collection
Feefo allows businesses to collect feedback from multiple channels, including email, SMS, and social media. This ensures a comprehensive understanding of customer sentiment across different touchpoints, providing a holistic view of customer experiences.
Verified Customer Reviews
Feefo ensures that all reviews are from verified customers, enhancing the authenticity and reliability of the feedback. This feature helps businesses build trust with potential customers by showcasing genuine experiences.
AI-Powered Insights
The platform leverages AI to analyze customer feedback, providing businesses with actionable insights. These insights help in identifying trends, understanding customer needs, and making data-driven decisions to improve products and services.
Review Display Tools
Feefo offers tools to display customer reviews on business websites, enhancing credibility and boosting SEO. By showcasing positive feedback, businesses can increase conversion rates and retain website visitors.
Customizable Feedback Invitations
Businesses can send personalized review invitations to customers, increasing engagement and response rates. This feature allows for tailored communication strategies that align with brand messaging.
Integration Capabilities
Feefo integrates seamlessly with various platforms, including e-commerce sites and CRM systems. This ensures that businesses can incorporate customer feedback into their existing workflows without disruption.
Sentiment Analysis
The platform includes sentiment analysis tools that categorize feedback into positive, negative, or neutral sentiments. This helps businesses quickly gauge overall customer satisfaction and address issues proactively.
Review Syndication
Feefo enables businesses to syndicate reviews to platforms like Google, enhancing online visibility and reputation. This feature helps in reaching a broader audience and improving search engine rankings.
Customer Engagement Tools
Feefo provides tools to engage with customers by responding to their feedback, fostering stronger relationships. This interaction helps in turning satisfied customers into brand advocates.
Comprehensive Analytics Dashboard
The platform offers a robust analytics dashboard that provides detailed reports on customer feedback trends and performance metrics. This allows businesses to track progress and measure the impact of their customer experience strategies.
Feefo Pricing Plans (2026)
Standard Plan
- Multi-channel feedback collection
- AI-powered analytics
- Personalized review invitations
- Limited customization options
- Basic support only
Premium Plan
- All Standard features
- Advanced display tools
- Enhanced support
- Higher cost may not suit all budgets
Feefo Pros
- + Comprehensive multi-channel feedback collection allows for a holistic view of customer sentiment.
- + AI-powered analytics provide actionable insights that help businesses make informed decisions.
- + User-friendly interface makes it easy to manage reviews and customer feedback.
- + Personalized review invitations enhance customer engagement and increase response rates.
- + Display tools improve trust and conversion rates by showcasing authentic reviews.
- + Strong emphasis on data privacy and security ensures customer information is protected.
Feefo Cons
- − Pricing may be higher compared to some competitors, which could be a barrier for smaller businesses.
- − Some users report a learning curve when first using the platform's advanced features.
- − Limited customization options for review display templates may not meet all branding needs.
- − Integration with certain third-party platforms may require additional technical support.
Feefo Use Cases
Enhancing Product Development
Product teams use Feefo to gather customer feedback on new products, identifying areas for improvement. This feedback loop helps in refining product features and ensuring market fit.
Improving Customer Service
Customer service teams leverage Feefo to monitor feedback related to service interactions. By addressing negative feedback promptly, they can enhance customer satisfaction and loyalty.
Boosting Online Reputation
Marketing teams use Feefo to showcase positive reviews on their websites and social media, building trust with potential customers. This strategy helps in improving brand perception and increasing sales.
Tracking Market Trends
Businesses use Feefo's analytics to identify emerging market trends and customer preferences. This information is crucial for strategic planning and staying competitive in the market.
Increasing Conversion Rates
E-commerce businesses display verified reviews on product pages to increase consumer trust and conversion rates. Positive reviews act as social proof, encouraging more purchases.
Enhancing Customer Retention
Feefo helps businesses identify at-risk customers through negative feedback, allowing them to take corrective actions. This proactive approach aids in improving customer retention rates.
Personalizing Marketing Campaigns
Marketing teams use insights from Feefo to tailor campaigns based on customer feedback, ensuring relevance and effectiveness. Personalized campaigns lead to higher engagement and conversion.
Benchmarking Performance
Businesses use Feefo to benchmark their performance against industry standards and competitors. This helps in identifying strengths and areas for improvement, driving continuous growth.
What Makes Feefo Unique
Verified Customer Feedback
Feefo's commitment to collecting reviews only from verified customers ensures authenticity and reliability, setting it apart from competitors that may allow unverified reviews.
AI-Powered Insights
The use of AI to analyze feedback provides businesses with deeper insights and actionable recommendations, offering a competitive edge in understanding customer needs.
Comprehensive Integration Options
Feefo's ability to integrate with a wide range of platforms allows businesses to seamlessly incorporate feedback into their existing systems, enhancing workflow efficiency.
Multi-Channel Feedback Collection
The platform's capability to gather feedback from various channels ensures a complete view of the customer journey, unlike competitors that may focus on limited touchpoints.
Review Syndication
Feefo's feature to syndicate reviews to platforms like Google enhances online visibility and reputation, providing businesses with an advantage in reaching a broader audience.
Who's Using Feefo
Enterprise Teams
Large organizations use Feefo to manage and analyze customer feedback at scale, driving strategic decisions and improving customer experience across multiple departments.
Small Businesses
Small businesses leverage Feefo to build credibility and trust with potential customers by showcasing authentic reviews, helping them compete with larger brands.
E-commerce Retailers
Online retailers use Feefo to display verified reviews on product pages, enhancing customer trust and boosting conversion rates by providing social proof.
Service Providers
Service-based businesses use Feefo to gather feedback on customer interactions, allowing them to improve service quality and customer satisfaction.
Marketing Agencies
Agencies use Feefo to gather insights on consumer sentiment and market trends, helping them craft data-driven marketing strategies for their clients.
Product Development Teams
Product teams use Feefo to collect feedback on product features and performance, enabling them to make informed decisions and enhance product offerings.
How We Rate Feefo
Feefo vs Competitors
Feefo vs Trustpilot
Both Feefo and Trustpilot provide customer feedback solutions, but Feefo focuses on verified reviews and offers AI-driven insights.
- + Verified customer reviews ensure authenticity.
- + AI-powered analytics provide actionable insights.
- − Trustpilot has a larger user base and brand recognition.
Feefo Frequently Asked Questions (2026)
What is Feefo?
Feefo is a customer feedback platform that helps businesses collect, manage, and analyze authentic reviews from verified customers.
How much does Feefo cost in 2026?
Feefo's pricing varies based on the features and services selected; specific pricing details can be found on their website.
Is Feefo free?
Feefo does not offer a free tier, but it may provide trials or demos for interested businesses.
Is Feefo worth it?
Feefo is valued for its ability to provide genuine customer insights, which can significantly enhance business strategies.
Feefo vs alternatives?
Feefo stands out for its verified reviews and AI-driven analytics compared to other feedback platforms.
How does Feefo ensure review authenticity?
Feefo collects reviews only from verified customers, ensuring that all feedback is genuine.
Can I customize the review display on my website?
Feefo offers some customization options for displaying reviews, although there may be limitations.
What industries can benefit from Feefo?
Feefo serves various industries, including retail, travel, automotive, finance, and health.
How does Feefo handle data privacy?
Feefo prioritizes data protection and complies with relevant regulations to ensure customer information is secure.
What support options does Feefo offer?
Feefo provides support resources, including documentation and customer service, to assist users with the platform.
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Feefo Company
Feefo Quick Info
- Pricing
- Paid
- Upvotes
- 0
- Added
- January 18, 2026
Feefo Is Best For
- Retail businesses looking to improve customer engagement.
- Travel agencies seeking to enhance customer experiences.
- Automotive dealerships aiming to build brand loyalty.
- B2B companies focused on client satisfaction.
- Health and wellbeing brands wanting to gather product feedback.
Feefo Integrations
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News & Press
Atom bank awarded Feefo Platinum Trusted Service Award for 2026 - The Intermediary
- Cyprus Shipping News - Cyprus Shipping News
Iconic store owner honoured for excellent customer experience - Angling International
Patons Insurance secures Feefo platinum status again for customer service - taxi-point.co.uk
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