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BetterUp

Transform your potential with tailored coaching for growth and leadership success.

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About BetterUp

BetterUp is a pioneering professional coaching platform designed to empower individuals and organizations on their journey toward personal growth, productivity, and enhanced leadership capabilities. By leveraging a combination of human expertise and advanced AI technology, BetterUp offers personalized coaching solutions that are grounded in scientific research. This unique approach enables individuals to unlock their potential, improve their performance, and cultivate a more fulfilling work experience. With BetterUp, users can access tailored coaching that fits their specific needs, whether they are looking to improve their career trajectory, enhance communication skills, or develop resilience in the face of challenges. The platform features a comprehensive suite of products, including BetterUp Lead™, BetterUp Manage™, BetterUp Ready™, and BetterUp Grow™. Each product is designed to address different aspects of personal and professional development. For example, BetterUp Lead™ focuses on cultivating strategic leaders who can drive transformation within their organizations, while BetterUp Manage™ equips managers with the tools they need to become performance multipliers. BetterUp Ready™ emphasizes resilience and well-being, ensuring that employees can thrive even in times of change, and BetterUp Grow™ delivers AI-powered coaching to every employee, democratizing access to professional development. One of the standout features of BetterUp is its emphasis on science-backed methodologies. The platform is supported by an internationally renowned Science Board that includes experts in psychology and organizational behavior. This scientific foundation ensures that the coaching provided is not only effective but also tailored to the most current understanding of human behavior and development. As a result, users can expect a coaching experience that is both impactful and relevant to their specific contexts. BetterUp's technology also plays a crucial role in enhancing the coaching experience. The platform utilizes AI to analyze user data and provide insights that inform coaching sessions. This data-driven approach allows for continuous improvement and personalization, ensuring that users receive the support they need when they need it most. Additionally, BetterUp’s integration capabilities with various enterprise tools make it easy for organizations to incorporate coaching into their existing workflows, further enhancing its accessibility and effectiveness. The benefits of using BetterUp extend beyond individual users. Organizations that invest in BetterUp coaching solutions report significant improvements in employee engagement, productivity, and retention rates. For instance, companies have experienced up to a 50% reduction in voluntary turnover rates and a notable lift in the percentage of employees rated as top-tier performers. This demonstrates that BetterUp is not just a tool for personal development; it is a strategic investment in the overall health and performance of the workforce. In summary, BetterUp is redefining the landscape of professional coaching by combining advanced technology with human insight. Its commitment to personalized, science-backed coaching solutions empowers individuals and organizations alike to achieve their goals and foster a culture of continuous growth and resilience. With BetterUp, the future of work is not just about productivity; it’s about unlocking potential and enhancing well-being across the workforce.

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BetterUp Key Features

AI-Powered Coaching

BetterUp's AI technology personalizes coaching experiences by analyzing user data to tailor sessions to individual needs. This feature ensures that coaching is relevant and impactful, helping users achieve their personal and professional goals more effectively.

BetterUp Lead™

This feature focuses on developing strategic leadership skills within organizations. It provides leaders with the tools and insights needed to drive transformation and scale their impact, fostering a culture of innovation and growth.

BetterUp Manage™

Designed to enhance manager performance, this feature offers AI-powered support that turns managers into performance multipliers. It provides actionable insights and personalized coaching to improve team management and productivity.

BetterUp Ready™

This feature strengthens organizational resilience by promoting agility and well-being at all levels. It equips employees with the skills needed to thrive through change, enhancing overall workforce stability and performance.

BetterUp Grow™

BetterUp Grow™ democratizes coaching by providing personalized, AI-driven coaching to every employee. This feature ensures that all team members have access to development opportunities, fostering a culture of continuous learning.

Integrations

BetterUp seamlessly integrates with existing enterprise systems, allowing organizations to deliver personalized development experiences at key employee milestones. This feature ensures a smooth user experience and maximizes the impact of coaching.

Science-Backed Solutions

All coaching solutions offered by BetterUp are grounded in scientific research, ensuring that they are effective and reliable. This feature leverages the expertise of a renowned Science Board to continuously innovate and improve coaching methodologies.

Content Library

The BetterUp Content Library offers a wealth of guides, reports, and events that provide best practices and research to fuel organizational growth. This resource supports ongoing learning and development for users at all levels.

BetterUp Pricing Plans (2026)

Individual Plan

$299/month /monthly
  • Access to personalized coaching sessions
  • AI-powered insights
  • Progress tracking tools
  • Limited to one-on-one coaching sessions.

Team Plan

$199/user/month /monthly
  • Access to team coaching sessions
  • Manager effectiveness tools
  • Leadership development resources
  • Requires a minimum of 10 users.

Enterprise Plan

Custom pricing /yearly
  • Comprehensive coaching solutions
  • Integration with enterprise tools
  • Dedicated support
  • Pricing varies based on organization size and needs.

BetterUp Pros

  • + Robust personalization options that cater to individual needs, enhancing the effectiveness of coaching.
  • + Strong emphasis on scientific research ensures that coaching methodologies are effective and relevant.
  • + AI-driven insights allow for continuous improvement in coaching strategies and user experience.
  • + Comprehensive product suite addresses various aspects of personal and professional development.
  • + Flexible access to coaching sessions makes it convenient for users to engage with their coaches.
  • + Integration capabilities with existing enterprise tools facilitate a smoother implementation process.

BetterUp Cons

  • The cost of BetterUp may be prohibitive for smaller organizations or individual users.
  • Some users may find the initial assessment process lengthy or cumbersome.
  • The effectiveness of coaching can vary based on the compatibility between the user and their coach.
  • While the platform is robust, some users may desire additional features or customization options.

BetterUp Use Cases

Leadership Development

Organizations use BetterUp to cultivate strategic leaders who can drive transformation and scale impact. By focusing on leadership skills, companies can ensure that their leaders are equipped to navigate complex challenges and inspire their teams.

Manager Performance Enhancement

BetterUp helps managers unlock their potential by providing personalized coaching and actionable insights. This use case is ideal for organizations looking to improve team management and boost overall productivity.

Resilience Building

Companies leverage BetterUp to build resilience and agility within their workforce. This use case is particularly valuable for organizations undergoing significant change, as it helps employees adapt and thrive in evolving environments.

Sales Performance Optimization

BetterUp's coaching solutions are used to transform sales teams by enhancing leadership and performance. This use case focuses on equipping sales leaders with the skills needed to drive business growth and achieve sales targets.

Executive Coaching

Executives use BetterUp to unlock business impact from the top. This use case involves personalized coaching that helps executives refine their leadership skills and drive strategic initiatives across the organization.

Government Workforce Development

Government agencies use BetterUp to build resilience, leadership, and readiness within their teams. This use case focuses on developing a capable and adaptable workforce that can effectively serve the public.

What Makes BetterUp Unique

AI-Driven Personalization

BetterUp's use of AI technology to personalize coaching experiences sets it apart from competitors. This approach ensures that coaching is tailored to individual needs, maximizing its impact and effectiveness.

Science-Backed Approach

The platform's commitment to scientific research and evidence-based coaching solutions differentiates it from other coaching providers. BetterUp's Science Board ensures that all methodologies are grounded in proven research.

Comprehensive Integration Capabilities

BetterUp's ability to seamlessly integrate with existing enterprise systems enhances its value proposition. This feature allows organizations to deliver personalized development experiences without disrupting their existing workflows.

Scalable Coaching Solutions

BetterUp's platform is designed to scale coaching across entire organizations, making it accessible to all employees. This democratization of coaching ensures that development opportunities are available to everyone, not just a select few.

Who's Using BetterUp

Enterprise Teams

Large organizations use BetterUp to enhance leadership and performance across their teams. By integrating coaching into their development programs, enterprises can drive significant improvements in productivity and engagement.

Managers

Managers use BetterUp to enhance their leadership and team management skills. The platform provides them with personalized coaching that helps them become more effective leaders and improve team dynamics.

Sales Leaders

Sales leaders leverage BetterUp to optimize their teams' performance and achieve sales targets. The platform provides insights and coaching that help sales leaders drive business growth and improve sales outcomes.

Government Agencies

Government agencies use BetterUp to develop a resilient and capable workforce. The platform's coaching solutions help agencies build leadership and readiness, ensuring that their teams are prepared to meet public service demands.

How We Rate BetterUp

8.2
Overall Score
Overall, BetterUp provides a powerful coaching platform that effectively meets the needs of individuals and organizations alike.
Ease of Use
8.4
Value for Money
8.9
Performance
8.7
Support
6.8
Accuracy & Reliability
9.4
Privacy & Security
7.8
Features
8.8
Integrations
7.7
Customization
7.8

BetterUp vs Competitors

BetterUp vs CoachAccountable

BetterUp offers a more comprehensive suite of coaching products and a stronger emphasis on science-backed methodologies compared to CoachAccountable.

Advantages
  • + Personalized AI-driven insights
  • + Access to a diverse pool of expert coaches
Considerations
  • CoachAccountable excels in its project management features for coaches.

BetterUp Frequently Asked Questions (2026)

What is BetterUp?

BetterUp is a professional coaching platform that connects individuals and organizations with personalized, science-backed coaching solutions to enhance personal growth, productivity, and leadership.

How much does BetterUp cost in 2026?

Pricing for BetterUp varies based on the organization and the specific coaching solutions chosen, typically ranging from $200 to $500 per user per month.

Is BetterUp free?

BetterUp does not offer a free tier; however, organizations may negotiate pricing based on their size and needs.

Is BetterUp worth it?

Many organizations report significant improvements in employee engagement and performance, indicating that BetterUp's coaching solutions provide substantial value.

BetterUp vs alternatives?

BetterUp stands out with its combination of AI technology and human coaching, whereas some alternatives may focus solely on one aspect.

What types of coaching does BetterUp offer?

BetterUp offers various types of coaching, including career coaching, communication coaching, and personal coaching.

How do I find a coach on BetterUp?

Users can take a quick assessment to match with a coach tailored to their specific needs and goals.

Can BetterUp be used by individuals?

Yes, BetterUp is designed for both individuals and organizations, providing personalized coaching to anyone seeking growth.

What industries benefit from BetterUp?

BetterUp is utilized across various industries, including technology, healthcare, finance, and education.

How does BetterUp ensure data privacy?

BetterUp implements robust security measures and adheres to data privacy regulations to protect user information.

BetterUp on Hacker News

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BetterUp Company

Founded
2013
13.0+ years active

BetterUp Quick Info

Pricing
Paid
Upvotes
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Added
January 18, 2026

BetterUp Is Best For

  • Corporate leaders looking to enhance team performance.
  • HR professionals seeking to implement leadership development programs.
  • Employees aiming for personal and professional growth.
  • Organizations focused on improving employee engagement and retention.
  • Learning and development teams wanting to provide continuous coaching.

BetterUp Integrations

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