Refract
Transform sales with AI-driven call insights and targeted coaching for success.
About Refract
Refract, now part of Allego, is an advanced AI-driven platform designed to elevate sales performance through conversation intelligence and coaching. By utilizing cutting-edge technology, Refract captures and analyzes sales calls to provide organizations with actionable insights into their sales processes. The platform empowers sales teams to understand what works in their conversations with customers, enabling them to replicate successful strategies and avoid common pitfalls. Through its AI capabilities, Refract can identify key moments in sales calls that lead to successful outcomes, allowing teams to focus on refining their approach based on data-driven insights. The technology behind Refract is centered on its ability to record, transcribe, and analyze conversations in real-time. This allows sales leaders to coach their teams effectively, identifying areas for improvement and highlighting best practices. The platform's search functionality enables users to quickly locate specific conversations or moments within calls, making it easy to review performance and share insights across teams. By equipping sales professionals with relevant content and training at the moment of need, Refract ensures that sellers are always prepared to meet customer expectations and close deals successfully. One of the key benefits of Refract is its ability to shorten the ramp-up time for new sales hires. By leveraging conversation intelligence, organizations can accelerate the training process, enabling new team members to learn from the successes and challenges of their peers. Additionally, the platform fosters a culture of continuous improvement, encouraging sales reps to learn from each other and build on their collective experiences. This collaborative approach not only enhances individual performance but also drives overall team success. Refract is particularly beneficial for organizations looking to enhance their remote selling capabilities. With the rise of virtual sales environments, the platform provides valuable insights into how sales conversations differ when conducted online versus in-person. By understanding these dynamics, sales teams can adapt their strategies to better engage customers in a digital landscape. Overall, Refract serves as a crucial tool for any organization aiming to optimize their sales processes and achieve sustainable growth in a competitive market. As part of Allego's comprehensive enablement platform, Refract integrates seamlessly with existing sales systems, ensuring that organizations can leverage their current tools while enhancing their sales capabilities. The combination of conversation intelligence and robust training resources positions Refract as a leader in the sales enablement space, making it an invaluable asset for businesses aiming to improve their sales effectiveness and drive revenue growth.
Refract Key Features
Conversation Intelligence
Refract's Conversation Intelligence feature captures and analyzes sales calls to provide actionable insights. It identifies key moments in conversations, helping sales teams understand what strategies lead to successful outcomes. This feature is valuable for replicating successful tactics and avoiding common pitfalls.
Real-Time Coaching
The platform offers real-time coaching capabilities, allowing managers to provide immediate feedback during or after sales calls. This helps sales representatives improve their skills on the spot, leading to faster development and better performance.
Content Management
Refract equips sellers with easy access to relevant content and knowledge when they need it. This feature ensures that sales teams have the right information at their fingertips to address customer inquiries and objections effectively.
AI-Driven Insights
Utilizing advanced AI algorithms, Refract delivers insights into sales conversations that reveal patterns and trends. These insights help organizations make data-driven decisions to enhance their sales strategies and improve overall effectiveness.
Performance Analytics
The platform provides detailed analytics on individual and team performance, highlighting areas of strength and opportunities for improvement. This data-driven approach enables sales leaders to tailor coaching and training programs to specific needs.
Integration Capabilities
Refract seamlessly integrates with existing CRM and communication tools, ensuring that sales teams can easily incorporate it into their workflows. This capability enhances productivity by reducing the need for manual data entry and streamlining processes.
Customizable Learning Paths
The platform allows organizations to create customized learning paths for their sales teams, ensuring that training is aligned with specific business goals and individual development needs. This personalization enhances the effectiveness of training programs.
Digital Sales Rooms
Refract's Digital Sales Rooms provide a virtual space for sellers and buyers to interact, share content, and collaborate. This feature enhances the buyer experience by offering a convenient and personalized sales process.
Refract Pricing Plans (2026)
Standard Tier
- Access to conversation recording
- Basic AI insights
- Standard support
- Limited to 5 users; additional users incur extra charges.
Professional Tier
- All Standard Tier features
- Advanced AI insights
- Customizable dashboards
- Priority support
- Limited to 20 users; additional users incur extra charges.
Refract Pros
- + Enhanced coaching capabilities through real data analysis, leading to improved sales performance.
- + Shortened ramp-up time for new hires due to access to recorded calls and training resources.
- + AI-driven insights help identify successful sales strategies and areas for improvement.
- + Seamless integration with existing tools ensures minimal disruption to current workflows.
- + Customizable dashboards allow teams to focus on metrics that are most relevant to their goals.
- + Robust search functionality enables quick access to important conversations and insights.
Refract Cons
- − Initial setup may require time and resources to integrate with existing systems.
- − Learning curve for some users who may not be familiar with AI-driven analytics tools.
- − Dependence on recorded calls may not capture all nuances of face-to-face interactions.
- − Some users may find the volume of data overwhelming without proper guidance on how to utilize it effectively.
Refract Use Cases
Improving Sales Call Effectiveness
Sales teams use Refract to analyze past calls and identify successful strategies. By understanding what works, they can replicate these tactics in future calls, leading to higher conversion rates and increased revenue.
Onboarding New Sales Representatives
Organizations leverage Refract's real-time coaching and content management features to onboard new sales reps quickly. This approach reduces ramp-up time and ensures that new hires are equipped with the knowledge and skills they need to succeed.
Enhancing Remote Sales Training
With Refract, companies can deliver remote training sessions that are interactive and data-driven. Sales reps receive personalized feedback and insights, making virtual training as effective as in-person sessions.
Identifying Market Trends
Marketing teams use Refract to analyze sales conversations and extract insights about customer preferences and market trends. This information helps them craft more targeted marketing campaigns and product offerings.
Boosting Team Collaboration
Refract's Digital Sales Rooms facilitate collaboration between sales teams and clients. By providing a shared virtual space, teams can work together more effectively, leading to stronger client relationships and better sales outcomes.
Optimizing Sales Content Usage
Sales enablement teams use Refract to track which content is most effective in closing deals. This data helps them refine their content strategy and ensure that sales reps have access to the most impactful resources.
What Makes Refract Unique
Comprehensive Conversation Analysis
Refract offers in-depth analysis of sales conversations, providing insights that go beyond basic metrics. This level of detail helps organizations truly understand the dynamics of their sales interactions.
Real-Time Feedback
The platform's ability to provide real-time feedback during sales calls sets it apart from competitors. This feature ensures that sales reps can make immediate improvements, leading to faster skill development.
Seamless Integration
Refract's integration capabilities allow it to work seamlessly with existing tools and systems. This flexibility reduces the friction of adopting new technology and enhances overall productivity.
Personalized Learning Paths
The ability to create customized learning paths for sales reps ensures that training is relevant and effective. This personalization is a key differentiator that enhances the impact of training programs.
Who's Using Refract
Enterprise Sales Teams
Large sales teams in enterprise organizations use Refract to streamline their sales processes and improve performance across the board. The platform's analytics and coaching capabilities are particularly valuable for managing large teams.
Small and Medium Businesses (SMBs)
SMBs leverage Refract to gain insights into their sales processes without the need for extensive resources. The platform's ease of use and integration capabilities make it an ideal choice for smaller teams.
Sales Managers and Coaches
Sales managers and coaches use Refract to provide targeted feedback and training to their teams. The platform's real-time coaching features allow them to address issues as they arise and foster continuous improvement.
Marketing Teams
Marketing teams utilize Refract to understand customer preferences and market trends. The insights gained from sales conversations help them refine their messaging and develop more effective marketing strategies.
How We Rate Refract
Refract vs Competitors
Refract vs Convert.ai
While Convert.ai focuses primarily on automated conversation generation, Refract offers in-depth analysis of real sales conversations for actionable insights.
- + Advanced conversation analytics
- + Real-time coaching capabilities
- − Convert.ai excels in automated content generation and integration with chatbots.
Refract Frequently Asked Questions (2026)
What is Refract?
Refract is an AI-driven platform that enhances sales performance through conversation intelligence and coaching by analyzing sales calls.
How much does Refract cost in 2026?
Pricing details are typically customized based on organizational needs; contact Allego for specific quotes.
Is Refract free?
Refract does not offer a free tier; however, a demo is available for prospective users.
Is Refract worth it?
Yes, Refract provides valuable insights that can significantly improve sales performance and training efficiency.
Refract vs alternatives?
Compared to alternatives like Convert.ai and Flowcart, Refract excels in conversation intelligence and integration capabilities.
How does Refract improve sales coaching?
By providing real-time insights and recorded calls, Refract allows managers to coach their teams based on actual performance data.
Can Refract integrate with my existing CRM?
Yes, Refract offers integration capabilities with popular CRM systems like Salesforce and HubSpot.
What types of businesses can benefit from Refract?
Refract is suitable for businesses of all sizes across various industries, particularly those with dedicated sales teams.
How does Refract use AI?
Refract utilizes AI to analyze sales calls, identifying key moments and trends that can inform coaching and strategy.
Is training provided for new users?
Yes, Allego offers training resources and support to help users maximize their use of Refract.
Refract Search Interest
Search interest over past 12 months (Google Trends) • Updated 2/2/2026
Refract on Hacker News
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Refract Company
Refract Quick Info
- Pricing
- Paid
- Upvotes
- 0
- Added
- January 18, 2026
Refract Is Best For
- Sales Managers
- Sales Representatives
- Sales Enablement Professionals
- Marketing Teams
- Business Executives
Refract Integrations
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