Kenshoo

Skai, formerly known as Kenshoo, is an AI-powered marketing platform that revolutionizes the way brands manage and optimize their digital advertising spend. With a robust suite of tools, Skai integrates data across media, commerce, and content, providing marketers with actionable insights that drive smarter decision-making. The platform is designed to streamline campaign management across various channels, including search, social media, and retail media, ensuring that brands can effectively reach their target audiences and maximize their return on investment. By leveraging advanced AI capabilities, Skai enables businesses to automate complex processes, optimize ad placements, and enhance overall campaign performance, making it an indispensable tool for modern marketers. One of the standout features of Skai is its data centralization capability, which allows brands to consolidate all their advertising data into a single interface. This comprehensive view of data not only simplifies the management of campaigns but also empowers marketers to glean insights that lead to more effective strategies. The platform's integration with over 300 partners ensures that users can access a wide array of data sources, enhancing their ability to make informed decisions. Moreover, Skai's strategic digital shelf and retail insights tools enable brands to optimize their presence across various e-commerce platforms, ensuring that they remain competitive in an ever-evolving digital landscape. Celeste AI, Skai's proprietary AI agent, serves as a game-changer in the realm of commerce media. It offers proactive insights and smart recommendations, acting as a virtual teammate that works around the clock to help marketers refine their strategies. With Celeste AI, users can anticipate market trends, identify opportunities for growth, and recover lost revenue through automated ticketing solutions. This level of automation not only saves time but also allows marketers to focus on high-level strategy rather than getting bogged down in the minutiae of campaign management. The benefits of using Skai extend beyond mere efficiency. Brands leveraging the platform have reported significant improvements in key performance metrics, including increased return on ad spend (ROAS) and reduced cost-per-click (CPC). For instance, many users have experienced up to an 80% increase in new-to-brand ROAS, showcasing how effective Skai can be in driving growth. Additionally, the platform's ability to manage campaigns across multiple channels from a single interface allows for a more cohesive marketing strategy, ultimately leading to enhanced brand visibility and customer engagement. In summary, Skai is not just an advertising platform; it is a comprehensive solution that empowers brands to navigate the complexities of digital marketing with ease. By harnessing the power of AI and data integration, Skai equips marketers with the tools they need to optimize their campaigns, recover lost revenue, and drive sustainable growth in an increasingly competitive digital landscape. As brands continue to seek innovative ways to reach their audiences, Skai stands out as a leader in the realm of AI-powered marketing technology.