Clearbit
Lead enrichment and data intelligence platform.
About Clearbit
Clearbit, a leading lead enrichment and data intelligence platform, has revolutionized how B2B teams access and utilize data in 2026. As part of HubSpot, Clearbit combines public data, proprietary insights, and advanced large language models (LLMs) to transform unstructured information into standardized datasets. This powerful tool enables businesses to identify high-fit leads, understand buying intent, and streamline their go-to-market strategies. With global data coverage and the ability to enrich every record, Clearbit offers unparalleled accuracy and precision. Its features include real-time lead scoring, dynamic form shortening, and best-in-class IP intelligence data, making it an essential asset for sales and marketing teams aiming to maximize their efforts. By converting anonymous website traffic into actionable insights, Clearbit empowers businesses to focus on qualified leads and improve conversion rates. Whether you're a small startup or a large enterprise, Clearbit provides the data foundation needed to drive growth and success in today's competitive market.
Clearbit Key Features
Lead Enrichment
Clearbit's lead enrichment feature transforms incomplete lead information into comprehensive profiles by leveraging public and proprietary data. This allows sales teams to gain deeper insights into potential customers, enabling more personalized and effective outreach strategies.
Real-Time Data Updates
Clearbit provides real-time updates to ensure that the data used by B2B teams is always current and accurate. This feature helps businesses maintain a competitive edge by acting on the most recent information available.
Global Data Coverage
With extensive data coverage across all countries and languages, Clearbit ensures that businesses can access reliable data regardless of geographic location. This global reach is crucial for companies looking to expand their market presence internationally.
Industry Categorization
Clearbit offers detailed industry categorization using NAICS, GICS, and SIC codes, allowing businesses to segment and target their audience with precision. This granularity helps in crafting industry-specific marketing and sales strategies.
Corporate Hierarchies
Understanding corporate hierarchies is made easy with Clearbit, as it identifies parent companies and subsidiaries. This feature aids in routing leads to the appropriate representatives, ensuring efficient communication and follow-up.
Role & Seniority Normalization
Clearbit standardizes job titles into a set of roles and seniorities, simplifying the process of mapping customer profiles to a company's ideal customer persona. This ensures that marketing and sales efforts are aligned with the right audience.
Buying Intent Signals
Clearbit's IP intelligence data reveals buying intent by turning anonymous website traffic into actionable insights. This allows businesses to focus their outbound efforts on companies that are actively showing interest.
Dynamic Form Shortening
By reducing the number of fields in lead capture forms, Clearbit's Dynamic Form Shortening increases conversion rates. It automatically fills in missing data using email addresses, ensuring comprehensive lead profiles without added friction.
Clearbit Pricing Plans (2026)
Enterprise
- Real-time lead scoring
- Dynamic form shortening
- Comprehensive data enrichment
- IP intelligence data
- Global data coverage
- Requires custom setup
- Pricing may be high for small businesses
Clearbit Pros
- + Provides real-time data enrichment for immediate insights.
- + Offers global data coverage, ensuring comprehensive lead information.
- + Integrates seamlessly with HubSpot, enhancing CRM capabilities.
- + Dynamic Form Shortening increases lead conversion rates.
- + Detailed industry categorization aids in precise targeting.
- + Reveals hidden buying intent through IP intelligence data.
Clearbit Cons
- − Pricing may be high for small businesses or startups.
- − Complexity in setup may require technical expertise.
- − Data accuracy depends on the quality of public and proprietary sources.
- − Limited customization options for specific industry needs.
- − Integration capabilities may vary depending on existing systems.
Clearbit Use Cases
Sales Prospecting
Sales teams use Clearbit to enrich lead data, allowing them to prioritize high-fit prospects and tailor their outreach efforts. This leads to increased conversion rates and more efficient sales cycles.
Marketing Campaigns
Marketers leverage Clearbit's industry categorization and global data coverage to segment audiences and create targeted campaigns. This results in higher engagement rates and improved ROI on marketing spend.
Account-Based Marketing
Clearbit helps businesses identify key accounts and understand their corporate hierarchies, enabling precise targeting in account-based marketing strategies. This focused approach enhances relationship-building with high-value clients.
Customer Segmentation
Businesses use Clearbit to segment their customer base by role, seniority, and industry, ensuring that their messaging resonates with the right audience. This leads to more personalized customer interactions and higher satisfaction.
Lead Scoring
Clearbit's real-time data updates and enrichment capabilities allow companies to score leads accurately, ensuring that sales teams focus on the most promising opportunities. This optimizes resource allocation and boosts sales efficiency.
Website Personalization
By revealing buying intent signals, Clearbit enables businesses to personalize website experiences for visitors, increasing engagement and conversion rates. This approach helps in capturing the attention of potential customers effectively.
What Makes Clearbit Unique
Integration with HubSpot
As part of HubSpot, Clearbit offers seamless integration with one of the leading CRM platforms, enhancing its utility and accessibility for users already within the HubSpot ecosystem.
Real-Time Data Enrichment
Clearbit's ability to update lead information in real-time sets it apart from competitors, ensuring that businesses always have access to the most current data.
Comprehensive Global Coverage
The platform's extensive data coverage across all countries and languages provides a significant advantage for businesses operating on a global scale.
Advanced Industry Categorization
Clearbit's use of detailed industry codes like NAICS, GICS, and SIC allows for precise audience segmentation, which is unmatched by many competitors.
Who's Using Clearbit
Enterprise Teams
Large organizations use Clearbit to manage vast amounts of lead data, ensuring accuracy and relevance. This helps them streamline their sales and marketing efforts across multiple departments and regions.
SMBs (Small and Medium Businesses)
SMBs benefit from Clearbit's cost-effective data solutions to compete with larger enterprises. They use enriched data to enhance their marketing strategies and expand their customer base efficiently.
Marketing Agencies
Agencies utilize Clearbit to provide their clients with detailed audience insights and targeted marketing strategies. This enhances campaign effectiveness and client satisfaction.
Sales Teams
Sales professionals rely on Clearbit to identify high-fit leads and prioritize their outreach efforts. This leads to more successful sales interactions and higher conversion rates.
How We Rate Clearbit
Clearbit vs Competitors
Clearbit vs ZoomInfo
Clearbit vs ZoomInfo - both are lead enrichment and data intelligence platform tools.
Clearbit Frequently Asked Questions (2026)
What is Clearbit?
Clearbit is a lead enrichment and data intelligence platform that transforms unstructured data into actionable insights for B2B teams.
How much does Clearbit cost in 2026?
Clearbit offers custom pricing based on business needs. Contact sales for a detailed quote.
Is Clearbit free?
Clearbit does not offer a free tier, but provides custom pricing to fit various business requirements.
Is Clearbit worth it in 2026?
For businesses seeking precise data enrichment and lead intelligence, Clearbit offers significant value, especially when integrated with HubSpot.
Best Clearbit alternatives in 2026?
Alternatives include Excelmatic, Chat2DB, and Scale Spellbook, each offering unique features and pricing.
Clearbit vs competitors in 2026?
Clearbit stands out with its integration with HubSpot and advanced data enrichment features, though competitors may offer different strengths.
How to get started with Clearbit?
Begin by signing up on the Clearbit website, integrating with your CRM, and configuring data enrichment settings.
What platforms does Clearbit support?
Clearbit supports platforms like HubSpot, Salesforce, and Marketo, among others.
Is Clearbit safe and secure?
Clearbit adheres to strict data privacy and security standards, ensuring user data is protected.
Who should use Clearbit?
B2B sales and marketing teams looking to enhance lead data and improve targeting strategies should consider Clearbit.
What's new in Clearbit 2026?
In 2026, Clearbit has enhanced its integration capabilities and data enrichment features, offering even more precise insights.
How does Clearbit compare to alternatives?
Clearbit offers unique advantages in data enrichment and integration, though alternatives may excel in other areas like pricing or specific features.
Clearbit Search Interest
Search interest over past 12 months (Google Trends) • Updated 2/2/2026
Clearbit on Hacker News
Clearbit Company
Clearbit Quick Info
- Pricing
- Freemium
- Upvotes
- 666
- Added
- January 3, 2026
Clearbit Is Best For
- B2B Sales Teams
- Marketing Professionals
- CRM Managers
- Data Analysts
- Business Development Executives
Clearbit Integrations
Clearbit Alternatives
View all →Related to Clearbit
News & Press
Sales Intelligence Market Is Going to Boom | ZoomInfo • LinkedIn Sales Navigator • Clearbit - openPR.com
CrewAI Secures $18 Million Funding and Launches Enterprise Cloud Platform for AI Agents - Analytics India Magazine
Top lead gen tools for marketers in 2026 - ContentGrip
10 Best Sales Intelligence Tools for B2B Teams in 2025 - MarketsandMarkets
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