AdRoll
Maximize your eCommerce growth with AI-driven multi-channel ad campaigns.
About AdRoll
AdRoll is an AI-powered advertising platform specifically designed for eCommerce businesses and marketing agencies. Its primary purpose is to enable users to run comprehensive, full-funnel advertising campaigns across multiple channels, including display, social media, and connected TV. With over 16 years of experience in machine learning, AdRoll leverages sophisticated algorithms to optimize ad performance, ensuring that brands can effectively reach and engage their target audiences. This platform not only focuses on brand awareness but also emphasizes retargeting strategies, allowing businesses to reconnect with potential customers who have previously interacted with their brand. By utilizing data-driven insights and advanced analytics, AdRoll empowers marketers to make informed decisions, ultimately driving higher conversion rates and revenue growth. The technology behind AdRoll is built on a robust AI engine that continuously learns from user interactions and campaign performance. This machine learning backbone allows AdRoll to automate many aspects of digital marketing, such as audience segmentation and ad placement, which significantly reduces the time and effort required from marketing teams. Additionally, AdRoll's connected ecosystem integrates seamlessly with various tools and platforms, enabling businesses to leverage their existing technology stack while enhancing their advertising capabilities. This connectivity ensures that marketers can utilize every data point available to them, optimizing their campaigns for maximum impact. AdRoll offers a diverse range of products tailored to the needs of different users, including AdRoll ABM for account-based marketing. This solution is designed specifically for B2B marketers looking to generate and close sales pipelines more efficiently. By engaging the right accounts at the right moments, AdRoll ABM helps businesses accelerate their sales cycles and achieve better revenue outcomes. Furthermore, the platform provides extensive reporting and analytics features, allowing users to track their performance metrics in real-time and adjust their strategies accordingly. The benefits of using AdRoll extend beyond just improved ad performance. The platform is designed to maintain consumer trust while delivering relevant ads, which is increasingly important in today’s privacy-conscious environment. AdRoll’s commitment to privacy and consent ensures that brands can continue to engage their audiences effectively without compromising on compliance. This focus on ethical advertising practices not only enhances brand reputation but also fosters long-term customer relationships. In summary, AdRoll stands out as a comprehensive advertising solution for eCommerce businesses and marketing agencies. Its powerful AI capabilities, user-friendly interface, and extensive integrations make it a versatile tool for marketers looking to enhance their digital advertising efforts. Whether it’s building brand awareness, executing retargeting campaigns, or optimizing B2B outreach, AdRoll provides the necessary tools and insights to drive success in the competitive digital landscape.
AdRoll Key Features
Multi-Channel Campaign Management
AdRoll allows users to manage advertising campaigns across multiple channels such as display, social media, and connected TV. This feature ensures a cohesive brand message and maximizes reach by targeting audiences on the platforms they frequent most, enhancing overall campaign effectiveness.
AI-Powered Optimization
Leveraging over 16 years of machine learning experience, AdRoll's AI-powered optimization tools automatically adjust campaigns for peak performance. By analyzing data in real-time, the platform fine-tunes targeting and bidding strategies to improve engagement and conversion rates.
Retargeting Capabilities
AdRoll's retargeting feature helps businesses re-engage potential customers who have previously interacted with their brand. By serving personalized ads to these users, businesses can increase the likelihood of conversions and drive more sales.
Account-Based Marketing (ABM)
AdRoll ABM, formerly RollWorks, enables B2B marketers to target specific accounts with tailored advertising strategies. This feature is designed to generate and close B2B pipelines by engaging the right accounts at the right moments, thereby accelerating sales cycles.
Cross-Channel Attribution
This feature provides insights into how different channels contribute to conversions, allowing marketers to allocate budgets more effectively. By understanding the customer journey across platforms, businesses can optimize their marketing strategies for better ROI.
Brand Awareness Campaigns
AdRoll helps businesses build brand awareness through targeted campaigns that reach new audiences. By increasing visibility and recognition, these campaigns lay the groundwork for future customer engagement and loyalty.
Media Analytics & Reporting
The platform offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track key metrics, assess the effectiveness of their strategies, and make data-driven decisions to enhance future campaigns.
AI Assistant
AdRoll's AI Assistant provides strategic recommendations and automates routine tasks, freeing up marketers to focus on creative and strategic initiatives. This tool enhances productivity and ensures campaigns are always optimized for success.
AdRoll Pricing Plans (2026)
Self-Service Plan
- Access to all advertising features
- Basic analytics and reporting
- Email support
- Limited access to advanced analytics and dedicated account management.
Managed Services Plan
- Full access to all features
- Dedicated account manager
- Advanced analytics and reporting
- Higher cost may not be feasible for smaller businesses.
AdRoll Pros
- + Comprehensive full-funnel advertising capabilities allow businesses to manage all stages of customer engagement.
- + Advanced AI and machine learning optimize ad performance automatically, saving time and effort for marketers.
- + Robust retargeting features help recover potential lost sales by re-engaging interested customers.
- + Seamless integration with existing marketing tools enhances functionality and streamlines processes.
- + Real-time analytics provide actionable insights, enabling quick adjustments to campaigns for better results.
- + Strong focus on privacy and compliance builds consumer trust and enhances brand reputation.
AdRoll Cons
- − The platform may have a learning curve for new users unfamiliar with digital advertising.
- − Pricing can be on the higher side compared to some budget alternatives, which may deter smaller businesses.
- − Some users report that customer support response times can be slow during peak periods.
- − Limited customization options for certain ad formats may restrict creative flexibility.
AdRoll Use Cases
Ecommerce Brand Awareness
An ecommerce business uses AdRoll to increase brand awareness by running multi-channel campaigns that reach potential customers across social media and display networks. This approach helps the brand gain visibility and attract new customers.
B2B Account Targeting
A B2B company leverages AdRoll ABM to target specific accounts with personalized ads, aiming to accelerate the sales cycle and close more deals. By focusing on high-value accounts, the company improves its conversion rates and revenue.
Retargeting for Abandoned Carts
An online retailer uses AdRoll's retargeting capabilities to re-engage customers who abandoned their shopping carts. By serving personalized ads, the retailer encourages these users to complete their purchases, boosting sales.
Cross-Channel Attribution Analysis
A marketing agency employs AdRoll's cross-channel attribution feature to understand the impact of different advertising channels on client conversions. This insight allows the agency to optimize budget allocation and improve campaign ROI.
Social Media Campaigns for D2C Brands
A direct-to-consumer brand uses AdRoll to run targeted social media campaigns that engage audiences with compelling content. This strategy helps the brand build a loyal customer base and drive repeat purchases.
Hospitality Industry Promotions
A hospitality business utilizes AdRoll to promote seasonal offers and attract guests through targeted advertising on connected TV and mobile platforms. This approach increases bookings and enhances brand visibility in a competitive market.
What Makes AdRoll Unique
Comprehensive Multi-Channel Approach
AdRoll's ability to manage campaigns across multiple channels, including social media, display, and connected TV, sets it apart by providing a unified platform for cohesive brand messaging.
Advanced AI Optimization
With over 16 years of machine learning expertise, AdRoll's AI-powered tools offer unparalleled optimization capabilities, ensuring campaigns are always performing at their best.
Integrated Retargeting Solutions
AdRoll's sophisticated retargeting features allow businesses to effectively re-engage potential customers, increasing conversion rates and maximizing the value of their advertising spend.
Focus on Privacy and Consent
AdRoll is designed to operate in a privacy-forward environment, ensuring that advertising strategies remain effective without compromising consumer trust.
Who's Using AdRoll
Enterprise Teams
Large enterprises use AdRoll to manage complex, multi-channel advertising campaigns that require sophisticated targeting and optimization. The platform's AI capabilities and analytics tools help these teams achieve significant scale and efficiency.
Marketing Agencies
Agencies leverage AdRoll to deliver high-performing campaigns for their clients across various industries. The platform's robust features enable agencies to provide comprehensive advertising solutions and demonstrate clear ROI.
Ecommerce Businesses
Ecommerce companies use AdRoll to drive online sales through targeted advertising and retargeting strategies. By reaching potential customers at different stages of the buying journey, these businesses maximize their conversion rates.
B2B Marketers
B2B marketers utilize AdRoll ABM to focus on high-value accounts with personalized advertising strategies. This targeted approach helps them generate leads, shorten sales cycles, and increase deal closures.
How We Rate AdRoll
AdRoll vs Competitors
AdRoll vs Google Ads
While both AdRoll and Google Ads provide advertising solutions, AdRoll focuses on eCommerce and retargeting strategies, whereas Google Ads covers a broader range of advertising types.
- + User-friendly interface for eCommerce
- + Specialized retargeting capabilities
- − Google Ads excels in search advertising and broader reach.
AdRoll vs Facebook Ads
AdRoll offers multi-channel capabilities that include display and connected TV, while Facebook Ads primarily focuses on social media platforms.
- + Cross-channel advertising
- + Integrated analytics across multiple platforms
- − Facebook Ads offers more robust social targeting options.
AdRoll vs HubSpot
AdRoll is primarily an advertising platform, while HubSpot offers a full suite of marketing automation tools including CRM functionalities.
- + Focused advertising solutions
- + Strong retargeting features
- − HubSpot provides more comprehensive marketing automation features.
AdRoll Frequently Asked Questions (2026)
What is AdRoll?
AdRoll is an AI-powered advertising platform that enables eCommerce businesses and marketing agencies to run full-funnel, multi-channel advertising campaigns.
How much does AdRoll cost in 2026?
AdRoll's pricing varies based on the features and services selected, with options for both managed and self-service plans.
Is AdRoll free?
AdRoll does not offer a completely free tier, but there may be trial options or limited features available.
Is AdRoll worth it?
Many users find AdRoll valuable due to its comprehensive features and AI optimization capabilities, though it may be a higher investment for smaller businesses.
AdRoll vs alternatives?
AdRoll stands out for its AI-powered optimization and multi-channel capabilities, but alternatives may offer different pricing structures or features.
How does AdRoll ensure data privacy?
AdRoll implements strong privacy practices to comply with regulations, ensuring that ads remain relevant without compromising consumer trust.
Can I integrate AdRoll with my existing tools?
Yes, AdRoll offers seamless integrations with various marketing platforms, enhancing its functionality.
What types of businesses can benefit from AdRoll?
AdRoll is suitable for eCommerce businesses, B2B companies, marketing agencies, nonprofits, and retail brands.
How does AdRoll's retargeting work?
AdRoll's retargeting feature allows businesses to reconnect with users who have previously engaged with their brand, increasing conversion opportunities.
What kind of support does AdRoll offer?
AdRoll provides customer support through various channels, including documentation, help center, and direct assistance, though response times may vary.
AdRoll on Hacker News
AdRoll Company
AdRoll Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
AdRoll Is Best For
- Ecommerce businesses looking to boost online sales.
- B2B companies aiming to generate leads and close deals.
- Marketing agencies managing multiple client campaigns.
- Nonprofit organizations seeking to increase donations.
- Retail brands launching new products or seasonal promotions.
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