Noom
Transform your health with personalized coaching and support!
About Noom
Noom is a revolutionary weight loss and health coaching app that leverages technology and behavioral psychology to help users achieve their health goals. Unlike traditional dieting methods, Noom focuses on fostering a sustainable lifestyle change by providing personalized coaching, support, and tracking tools. Users are guided through their journey with the help of certified health coaches who offer tailored advice and encouragement, making the process more engaging and effective. The app encourages users to understand their eating habits, emotional triggers, and lifestyle choices, allowing them to make informed decisions about their health. The technology behind Noom is built on a foundation of behavioral psychology, which is crucial for lasting weight loss and health improvement. By utilizing a color-coded food categorization system, users can easily identify healthy food choices and learn about portion control. The app also includes a comprehensive food database that allows users to track their meals and physical activities, giving them insights into their daily habits. This data-driven approach not only helps users stay accountable but also empowers them to make healthier choices over time. One of the key benefits of Noom is its focus on holistic health rather than just weight loss. Users are encouraged to set realistic goals and develop a positive relationship with food. This is achieved through educational content, interactive quizzes, and motivational articles that keep users engaged and informed. Furthermore, the app's community features allow users to connect with others on similar journeys, providing additional support and encouragement. This social aspect can be a powerful motivator for many users, helping them to stay committed to their goals. Noom's flexibility is another significant advantage, as it can cater to a wide range of users with different health goals and lifestyles. Whether someone is looking to lose weight, maintain their current weight, or simply adopt healthier eating habits, Noom provides the tools and resources necessary to succeed. The app's ability to adapt to individual needs makes it a popular choice for those who have struggled with conventional dieting methods in the past. In summary, Noom is more than just a weight loss app; it is a comprehensive health coaching platform that empowers users to transform their lives through personalized guidance and support. By integrating technology with behavioral psychology, Noom helps users develop sustainable habits that lead to long-term health improvements. With its engaging content, community support, and flexible approach, Noom stands out as a leader in the health and wellness app market.
Noom Key Features
Personalized Coaching
Noom offers personalized coaching by certified health professionals who provide tailored advice and support. This feature helps users stay motivated and accountable, as coaches guide them through their weight loss journey with customized plans and encouragement.
Behavioral Psychology Approach
The app uses principles of behavioral psychology to help users understand and change their eating habits. By focusing on the psychological aspects of weight loss, Noom encourages users to develop healthier relationships with food and make sustainable lifestyle changes.
Food Logging and Tracking
Noom includes a comprehensive food logging and tracking system that allows users to record their daily intake. This feature helps users become more aware of their eating patterns and make informed choices, contributing to more effective weight management.
Interactive Lessons
Noom provides interactive lessons that educate users on nutrition, exercise, and mental health. These lessons are designed to be engaging and informative, helping users build knowledge and skills to support their health goals.
Community Support
The app fosters a sense of community by connecting users with peers who are on similar health journeys. This feature provides a platform for users to share experiences, offer support, and celebrate achievements together.
Progress Tracking
Noom offers tools to track progress over time, including weight, activity levels, and dietary habits. This feature helps users visualize their achievements and stay motivated by seeing tangible results of their efforts.
Goal Setting
Users can set personalized health and weight loss goals within the app. Noom helps break down these goals into manageable steps, making it easier for users to stay focused and achieve their desired outcomes.
Exercise Tracking
Noom includes an exercise tracking feature that allows users to log their physical activities. This helps users maintain a balanced approach to weight loss by integrating both dietary and physical activity components.
Noom Pricing Plans (2026)
Monthly Plan
- Personalized coaching
- Food tracking
- Community support
- Educational resources
- No long-term commitment discounts
6-Month Plan
- All Monthly Plan features
- Discounted rate for longer commitment
- Requires upfront payment for the entire period
12-Month Plan
- All Monthly Plan features
- Best value option
- Requires upfront payment for the entire period
Noom Pros
- + Personalized coaching provides tailored support and advice.
- + Focus on behavioral psychology promotes sustainable lifestyle changes.
- + Comprehensive food tracking helps users make informed choices.
- + Community support fosters motivation and accountability among users.
- + Educational resources empower users with knowledge about health and nutrition.
- + Flexibility in goal setting accommodates a variety of health objectives.
Noom Cons
- − Monthly subscription can be expensive for some users.
- − Requires consistent engagement to see significant results.
- − Not suitable for individuals looking for a quick-fix diet solution.
- − Some users may find the app's interface less intuitive than other apps.
Noom Use Cases
Weight Loss Journey
Individuals looking to lose weight use Noom for its personalized coaching and tracking tools. By following customized plans and receiving support from coaches, users achieve sustainable weight loss and improved health.
Healthy Lifestyle Transition
Users seeking to adopt a healthier lifestyle turn to Noom for its educational resources and community support. The app helps them understand nutrition and exercise, leading to long-term lifestyle changes.
Postpartum Weight Management
New mothers use Noom to manage postpartum weight by accessing tailored advice and flexible plans. The app supports them in balancing health goals with the demands of motherhood.
Chronic Condition Management
Individuals with chronic conditions, such as diabetes, use Noom to monitor their diet and activity levels. The app provides guidance on managing their condition through lifestyle changes, improving overall health.
Busy Professionals
Busy professionals use Noom for its convenience and flexibility. The app's easy-to-use interface and personalized plans fit into their hectic schedules, helping them maintain a healthy lifestyle despite time constraints.
Emotional Eating Control
Users struggling with emotional eating find Noom's psychological approach beneficial. The app helps them identify triggers and develop healthier coping mechanisms, reducing reliance on food for emotional comfort.
What Makes Noom Unique
Behavioral Psychology Integration
Noom's integration of behavioral psychology sets it apart by addressing the psychological factors of weight loss, fostering sustainable lifestyle changes rather than short-term dieting.
Personalized Coaching
The app offers personalized coaching from certified professionals, providing tailored support and accountability that enhances user engagement and success rates.
Comprehensive Educational Resources
Noom provides a wealth of interactive lessons and resources, empowering users with knowledge to make informed health decisions and develop lasting habits.
Community Support
The app's community feature connects users with peers, creating a supportive environment that encourages sharing, motivation, and collective progress.
Who's Using Noom
Individuals
Individuals use Noom to achieve personal health goals, such as weight loss or improved fitness. They benefit from personalized coaching and tracking tools that support their journey.
Health Enthusiasts
Health enthusiasts use Noom to deepen their understanding of nutrition and exercise. The app's educational resources and community support enhance their knowledge and commitment to a healthy lifestyle.
Healthcare Providers
Healthcare providers recommend Noom to patients as a tool for managing weight and chronic conditions. The app's evidence-based approach complements medical advice and supports patient outcomes.
Corporate Wellness Programs
Companies incorporate Noom into their wellness programs to promote employee health. The app's flexible and engaging platform encourages participation and supports a healthier workforce.
How We Rate Noom
Noom vs Competitors
Noom vs WW (formerly Weight Watchers)
While both Noom and WW focus on weight loss, Noom emphasizes behavioral psychology and personalized coaching, whereas WW uses a point system for food tracking.
- + Noom's behavioral psychology approach promotes long-term change.
- + Personalized coaching offers tailored support.
- − WW has a more established brand and community support.
Noom Frequently Asked Questions (2026)
What is Noom?
Noom is a health coaching app that combines personalized coaching with behavioral psychology to help users achieve their health and weight loss goals.
How much does Noom cost in 2026?
As of 2026, Noom offers subscription plans starting at approximately $59 per month, with discounts for longer commitments.
Is Noom free?
Noom does not offer a free tier, but it may provide a trial period for new users to explore its features.
Is Noom worth it?
Many users find Noom valuable due to its personalized coaching and educational resources, but it may not be suitable for everyone.
Noom vs alternatives?
Noom stands out for its behavioral psychology approach, while other apps may focus more on calorie counting or meal plans.
Can I use Noom without a coach?
While Noom's coaching is a key feature, users can still utilize the app's tracking and educational resources independently.
How does Noom handle different diets?
Noom is flexible and can accommodate various dietary preferences, allowing users to choose foods that fit their lifestyle.
What if I don't like my coach?
Users have the option to switch coaches if they feel their current coach is not a good fit.
Can Noom help with specific health conditions?
Noom is not a substitute for medical advice, but it can support users in making healthier choices related to their conditions.
How does Noom ensure data privacy?
Noom follows strict data privacy policies and only shares user data with third parties if necessary for service improvements.
Noom on Hacker News
Noom Company
Noom Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Noom Is Best For
- Individuals looking to lose weight
- People wanting to adopt healthier eating habits
- Fitness enthusiasts seeking nutrition guidance
- Individuals struggling with emotional eating
- Busy professionals needing flexible health solutions
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