Frase
Boost your SEO with AI-driven content insights for faster, optimized writing.
About Frase
Frase is an innovative AI-powered content optimization platform designed to streamline the process of creating SEO-friendly content. Leveraging advanced artificial intelligence, Frase analyzes top-ranking competitors and provides actionable insights to help users craft content that not only ranks well on traditional search engines like Google but also gets cited by emerging AI platforms such as ChatGPT and Perplexity. By combining Generative Engine Optimization (GEO) with traditional SEO practices, Frase empowers content creators to enhance their visibility in an increasingly competitive digital landscape. The platform significantly reduces content research time, allowing users to shift from hours of manual research to mere minutes, thus enabling faster content production without compromising quality. Frase's real-time optimization guidance ensures that as users write, they receive immediate feedback on SEO scores, keyword suggestions, and content structure, helping them stay ahead of the competition. One of the standout features of Frase is its ability to identify content opportunities, allowing users to proactively fix, boost, or fill content gaps that might hinder their search performance. This feature is crucial for maintaining an effective content strategy, as it alerts users to pages that may be declining in performance and provides recommendations for improvement. Additionally, Frase maintains brand voice consistency across AI-generated content, ensuring that all output aligns with the brand’s messaging and tone. This is particularly beneficial for teams that require a unified voice in their content marketing efforts. Frase is not just for SEO specialists; it is designed for content marketers, writers, and agencies alike. Its user-friendly interface means that even those without technical SEO knowledge can navigate the platform with ease. The intuitive design allows users to focus on content creation rather than getting bogged down in technicalities. Moreover, Frase offers multilingual support, making it an ideal choice for businesses looking to expand their reach across different markets. With a global approach, users can create optimized content in various languages, tapping into new audiences and opportunities. In summary, Frase stands out as a comprehensive solution for modern content optimization. Its blend of traditional SEO techniques with GEO capabilities allows users to create content that not only ranks well but also meets the evolving demands of AI search engines. As the digital landscape continues to change, Frase equips users with the tools they need to stay relevant and competitive, making it a must-have for any content-driven organization. Whether you are a solo content creator or part of a larger marketing team, Frase promises to elevate your content strategy and drive measurable results.
Frase Key Features
SEO Content Optimization
Frase analyzes top-ranking competitors to provide actionable insights for creating SEO-friendly content. It offers real-time optimization guidance, ensuring that your content is structured to rank well on Google by suggesting relevant keywords and topics.
GEO Content Optimization
Generative Engine Optimization (GEO) is a unique feature that optimizes content for AI platforms like ChatGPT and Perplexity. This ensures that your content is not only visible on traditional search engines but also cited by AI systems, expanding your reach.
Frase AI Agent
The Frase AI Agent automates the entire content workflow, from research and strategy to writing and publishing. It integrates 92 AI tools into a single conversational interface, streamlining the content creation process and reducing manual effort.
AI Search Tracking
This feature monitors your brand's visibility across various AI platforms such as ChatGPT and Perplexity. It tracks AI crawlers visiting your site and provides citation alerts, helping you maintain competitive visibility in AI-generated content.
SEO Research
Frase offers fast SERP analysis and keyword insights, allowing users to quickly understand what topics and questions competitors are covering. This helps in crafting content that addresses search intent effectively.
Topic Clusters
Build topical authority by creating pillar pages and supporting content. This feature helps map out a content strategy using AI-powered topic clusters, enhancing internal linking opportunities and niche dominance.
Content Atomization
Multiply your content ROI by transforming a single blog post into multiple formats, such as LinkedIn carousels, Twitter threads, and newsletters. This automated process maximizes content reach and engagement.
Programmatic SEO
Generate thousands of pages from structured data, ideal for creating location pages, product comparisons, or directory listings at an enterprise scale. This feature automates large-scale content creation, saving time and resources.
Brand Voice & Governance
Ensure consistency across all AI-generated content with brand voice enforcement and terminology management. This feature applies governance rules automatically, maintaining brand integrity across various platforms.
Performance Monitoring
Keep your content performing well with ongoing monitoring. Frase provides alerts for content opportunities, tracks declining pages, and ensures brand consistency, helping you maintain a competitive edge.
Frase Pricing Plans (2026)
Basic Plan
- Access to all core features
- Real-time SEO and GEO optimization
- Content Opportunities alerts
- Limited to 3 documents per month
Pro Plan
- Unlimited documents
- Advanced performance tracking
- Custom brand voice settings
- Higher cost may not be suitable for smaller teams
Enterprise Plan
- All features included
- Dedicated support
- Custom integrations
- Requires consultation for pricing
Frase Pros
- + Dual optimization for both traditional SEO and AI platforms, ensuring comprehensive content visibility.
- + Real-time optimization feedback helps users improve their content as they write, enhancing efficiency.
- + User-friendly interface makes it accessible for non-technical users, streamlining the content creation process.
- + Identifies content opportunities proactively, allowing users to enhance their existing content and improve performance.
- + Supports multiple languages, making it suitable for global marketing strategies.
- + Trusted by over 50,000 content teams, demonstrating reliability and effectiveness in the industry.
Frase Cons
- − Initial learning curve may exist for new users unfamiliar with SEO principles.
- − Some users may find the pricing plans a bit high compared to other basic SEO tools.
- − Limited integrations with certain third-party applications may restrict workflow for some teams.
- − Real-time optimization suggestions may not always align perfectly with user intent, requiring manual adjustments.
Frase Use Cases
Enterprise Content Teams
Large organizations use Frase to streamline their content operations, allowing them to produce more content in less time. The platform's automation features enable teams to focus on strategy and creativity rather than manual tasks.
SEO Agencies
Agencies leverage Frase to enhance their clients' search engine visibility. By using Frase's SEO and GEO optimization tools, agencies can deliver content that ranks well on Google and is cited by AI platforms, providing comprehensive SEO solutions.
Freelance Writers
Freelancers use Frase to enhance their writing with SEO insights and real-time optimization guidance. The platform helps them produce expert-level content without extensive SEO training, increasing their value to clients.
E-commerce Businesses
E-commerce companies use Frase to create product descriptions and category pages that rank well in search results. The programmatic SEO feature allows them to generate large volumes of content efficiently, improving online visibility.
Content Marketers
Content marketers use Frase to research, create, and optimize content that aligns with their brand's voice. The platform's AI tools help them identify content gaps and opportunities, ensuring their content strategy is data-driven.
Digital Marketing Consultants
Consultants use Frase to provide clients with actionable insights and optimization strategies. The platform's comprehensive features allow them to offer end-to-end content solutions, from research to publishing.
What Makes Frase Unique
All-in-One Platform
Frase integrates research, writing, optimization, and publishing into a single platform, eliminating the need for multiple tools and reducing complexity in the content creation process.
Generative Engine Optimization (GEO)
Frase is one of the few platforms that optimize content for AI search engines, ensuring visibility not just on Google but also on platforms like ChatGPT and Perplexity.
AI Agent Automation
The Frase AI Agent automates the entire content workflow, from competitor analysis to content publishing, significantly reducing manual effort and increasing productivity.
Content Atomization
Frase's ability to automatically transform a single piece of content into multiple formats maximizes content reach and engagement, offering a higher return on investment.
Programmatic SEO
Frase's capability to generate thousands of pages from structured data sets it apart, making it an ideal solution for enterprises looking to scale content production efficiently.
Who's Using Frase
Enterprise Teams
Enterprise teams use Frase to manage large-scale content operations, benefiting from its automation and integration capabilities. This allows them to produce high-quality content efficiently across multiple departments.
Freelancers
Freelancers leverage Frase to enhance their content with SEO and GEO insights, enabling them to deliver more competitive work to clients. The platform's ease of use makes it accessible to writers with varying levels of SEO expertise.
Agencies
Agencies use Frase to optimize their clients' content strategies, utilizing its comprehensive SEO and AI tracking features. This helps them provide measurable results and maintain a competitive edge in the digital marketing space.
Small Businesses
Small businesses use Frase to improve their online presence without needing extensive SEO knowledge. The platform's user-friendly interface and real-time guidance make it an ideal tool for businesses looking to enhance their content marketing efforts.
E-commerce Companies
E-commerce companies use Frase to efficiently create and optimize product-related content, improving search visibility and driving more traffic to their online stores. The programmatic SEO feature is particularly beneficial for scaling content production.
How We Rate Frase
Frase vs Competitors
Frase vs Surfer SEO
While both Frase and Surfer SEO focus on optimizing content for search engines, Frase uniquely integrates AI optimization for platforms like ChatGPT, making it more versatile for modern content strategies.
- + Dual optimization for SEO and AI platforms
- + User-friendly interface for non-technical users
- − Surfer SEO may offer more advanced keyword analysis features
Frase Frequently Asked Questions (2026)
What is Frase?
Frase is an AI-powered content optimization platform that helps users create SEO-friendly content quickly by analyzing competitors and providing real-time optimization guidance.
How much does Frase cost in 2026?
Frase offers pricing starting at $38/month, with various tiers available based on features and usage.
Is Frase free?
Frase provides a free trial that allows users to access all features without a credit card, enabling them to test the platform before committing.
Is Frase worth it?
Many users find Frase to be a valuable investment due to its ability to save time and improve content performance across search engines and AI platforms.
Frase vs alternatives?
Frase differentiates itself by offering dual optimization for traditional SEO and AI platforms, unlike many competitors that focus solely on one.
Can I optimize content for AI platforms?
Yes, Frase allows users to optimize content specifically for AI platforms like ChatGPT, ensuring it meets the criteria for citation.
How quickly can I see results with Frase?
Most users report seeing improvements in AI citations within 2-4 weeks and SEO ranking improvements within 30-60 days.
Do I need technical skills to use Frase?
No, Frase is designed for users without technical knowledge, providing clear, actionable suggestions for content creation.
What types of content can I create with Frase?
Frase can be used to create various types of content, including blog posts, product descriptions, and educational articles.
Does Frase support multiple languages?
Yes, Frase supports content creation and optimization in multiple languages, catering to a global audience.
Frase Search Interest
Search interest over past 12 months (Google Trends) • Updated 2/2/2026
Frase on Hacker News
Frase Company
Frase Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Frase Is Best For
- Content Marketers
- SEO Professionals
- Digital Marketing Agencies
- E-commerce Businesses
- Freelance Writers
Frase Integrations
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