Mention
Track online chatter to protect your brand and boost engagement in real time.
About Mention
Mention is a state-of-the-art real-time media monitoring tool designed to empower brands, agencies, and individuals to track and analyze online conversations across social media platforms and the web. Leveraging advanced technology, Mention scours over 1 billion sources to deliver instant insights on any topic, brand, or competitor, enabling users to stay informed about public sentiment and industry trends. The platform's powerful capabilities allow users to monitor mentions, analyze sentiment, and engage with audiences seamlessly, making it an indispensable tool for effective brand management and social media strategy. At the core of Mention's technology is its sophisticated algorithm that provides real-time monitoring of online conversations, capturing data from a variety of sources including blogs, forums, news sites, and social media platforms. This comprehensive approach ensures that users receive up-to-date information and insights, allowing them to react promptly to emerging trends or potential crises. Additionally, Mention offers robust analytics features that enable users to measure the impact of their social media efforts, assess brand sentiment, and visualize data through customizable reports and dashboards. The benefits of using Mention extend beyond mere monitoring; it also enhances brand reputation management by facilitating proactive engagement with audiences. Users can interact with their community, respond to inquiries, and manage their brand's online presence effectively. The platform's AI-driven tools assist in content curation and creation, streamlining social media management and allowing users to focus on strategic initiatives rather than getting bogged down in routine tasks. Mention's use cases are diverse, catering to various industries and roles. From brand management and PR campaigns to competitive analysis and market research, Mention equips users with the insights needed to make informed decisions. For instance, PR professionals can track the effectiveness of their campaigns, while marketers can identify shifts in consumer behavior and tailor their strategies accordingly. Furthermore, Mention's crisis management capabilities enable brands to identify potential issues early, allowing for timely intervention and damage control. In summary, Mention stands out as a comprehensive media monitoring and social listening tool that not only tracks conversations but also provides actionable insights to enhance brand engagement and reputation. Its user-friendly interface and powerful features make it accessible for both seasoned marketers and newcomers alike, ensuring that every user can harness the power of data-driven decision-making in today's fast-paced digital landscape.
Mention Key Features
Real-Time Monitoring
Mention provides real-time tracking of online conversations across social media and the web, scanning over 1 billion sources. This feature ensures that users are instantly informed about any mentions of their brand, competitors, or topics of interest, allowing for timely responses and strategic decision-making.
Sentiment Analysis
The sentiment analysis tool helps users understand the emotional tone behind online mentions. By categorizing mentions as positive, negative, or neutral, users can gauge public sentiment and adjust their strategies to enhance brand reputation or address potential issues.
Share of Voice
This feature allows users to measure their brand's visibility compared to competitors by analyzing the percentage of total mentions in a given industry or topic. It provides insights into market positioning and helps in crafting strategies to increase brand presence.
Comprehensive Analytics
Mention offers detailed analytics, including metrics like reach, volume, sentiment, and location. Users can create auto-updating reports and dashboards to visualize data, facilitating quick strategic decisions and a deeper understanding of market trends.
Social Media Engagement
Users can interact with their audience directly through Mention by responding to mentions and engaging in conversations. This feature helps improve social media engagement and reach by consolidating all social inboxes in one place for efficient communication.
Competitive Analysis
Mention enables users to track competitors' activities, providing insights into their strategies and market positioning. This feature helps in identifying opportunities and threats, allowing users to refine their competitive strategies.
Crisis Management
With early detection of potential crises through real-time alerts, users can manage and mitigate the impact of negative mentions. This feature is crucial for maintaining brand reputation and addressing issues before they escalate.
Market Research
Mention aids in identifying emerging trends, technologies, and consumer behaviors by analyzing market movements. This feature supports strategic planning and innovation by keeping users informed about industry developments.
Content Creation Assistance
Mention offers tools for content curation and creation, including AI-driven suggestions. Users can efficiently schedule and publish posts across multiple social media channels, enhancing their content strategy and audience engagement.
Customizable Reports
Users can create fully customizable reports tailored to their specific needs, using over 10 templates or designing their own. This feature allows for personalized insights and presentations, supporting various business objectives.
Mention Pricing Plans (2026)
Starter
- Monitor 1,000 mentions
- Access to basic analytics
- 1 user account
- Limited source coverage and features compared to higher tiers
Pro
- Monitor 5,000 mentions
- Advanced analytics and reporting
- Up to 3 user accounts
- Still limited compared to enterprise plans
Enterprise
- Unlimited mentions
- All features included
- Custom integrations and support
- Pricing is tailored based on specific needs
Mention Pros
- + Comprehensive monitoring across a vast array of sources, ensuring users receive timely insights.
- + User-friendly interface that simplifies the process of tracking and analyzing data.
- + Powerful sentiment analysis tools provide valuable insights into public perception.
- + Customizable reports allow users to visualize data in a way that suits their specific needs.
- + AI-driven content creation tools streamline social media management and enhance engagement.
- + Robust crisis management features enable proactive brand reputation management.
Mention Cons
- − Real-time monitoring may generate an overwhelming amount of data for some users.
- − Some advanced features may require a learning curve for new users.
- − Pricing may be a concern for small businesses or startups with limited budgets.
- − Limited offline capabilities; users must rely on internet access to utilize the tool fully.
Mention Use Cases
Brand Management
Brands use Mention to monitor their online reputation by tracking mentions and sentiment. This helps in identifying areas for improvement and engaging with audiences to strengthen brand image.
PR Management
Public relations teams leverage Mention to measure the impact of their campaigns by analyzing audience reactions and media coverage. This data-driven approach enhances campaign effectiveness and communication strategies.
Competitive Analysis
Businesses use Mention to keep an eye on competitors' activities, gaining insights into their strategies and market positioning. This information is critical for refining competitive strategies and identifying market opportunities.
Crisis Management
Organizations rely on Mention for early detection of potential crises, enabling them to respond quickly and mitigate negative impacts. This proactive approach helps protect brand reputation and maintain customer trust.
Market Research
Researchers and marketers use Mention to track industry trends and consumer behavior, providing valuable insights for strategic planning and product development. This helps businesses stay ahead of market changes.
Social Media Management
Social media managers utilize Mention to streamline content creation, scheduling, and engagement across platforms. This efficient management enhances brand presence and audience interaction on social media.
What Makes Mention Unique
Real-Time Insights
Mention's ability to deliver real-time insights from over 1 billion sources sets it apart, ensuring users are always informed and can respond swiftly to online conversations.
Comprehensive Analytics
The platform offers a wide range of analytics, including sentiment, reach, and share of voice, providing users with a holistic view of their brand's online presence.
Customizable Reporting
Mention allows for fully customizable reports, enabling users to tailor insights to their specific needs and present data in a way that supports their business objectives.
Integration Capabilities
The tool's ability to integrate with various social media platforms and other tools enhances its functionality, making it a versatile solution for media monitoring and engagement.
AI-Driven Features
Mention's use of AI for content creation and sentiment analysis provides users with advanced tools to enhance their social media strategies and understand audience sentiment.
Who's Using Mention
Enterprise Teams
Large organizations use Mention for comprehensive brand monitoring and competitive analysis, enabling them to make informed strategic decisions and maintain a strong market presence.
Marketing Agencies
Agencies leverage Mention to provide clients with detailed insights into brand performance and market trends, enhancing their service offerings and delivering data-driven marketing strategies.
Small Businesses
Small businesses use Mention to monitor their brand reputation and engage with customers on social media, helping them build a loyal customer base and improve their market positioning.
Public Relations Professionals
PR professionals rely on Mention to track media coverage and audience sentiment, allowing them to measure campaign success and refine their communication strategies.
Freelancers
Freelancers use Mention to manage their personal brand and monitor industry trends, enabling them to stay competitive and informed in their respective fields.
How We Rate Mention
Mention vs Competitors
Mention vs Brand24
While both Mention and Brand24 offer media monitoring services, Mention provides more robust real-time capabilities and AI-driven insights.
- + More comprehensive source coverage
- + Better integration options
- − Brand24 may offer slightly lower pricing for basic features
Mention Frequently Asked Questions (2026)
What is Mention?
Mention is a real-time media monitoring tool that tracks online conversations about brands, topics, and competitors across social media and the web.
How much does Mention cost in 2026?
Pricing details can vary, but Mention offers several tiers to accommodate different budgets and needs.
Is Mention free?
Mention offers a free trial, allowing users to explore its features before committing to a paid plan.
Is Mention worth it?
For businesses that rely on real-time insights for brand management, Mention provides significant value through its comprehensive monitoring and analytics.
Mention vs alternatives?
Compared to alternatives, Mention excels in real-time monitoring and integration capabilities, though pricing may vary.
How does Mention handle data privacy?
Mention complies with data privacy regulations and provides users with tools to manage their data securely.
Can I customize my reports in Mention?
Yes, Mention allows users to create customizable reports tailored to their specific needs.
What kind of sources does Mention monitor?
Mention monitors a wide range of sources, including social media platforms, blogs, news sites, and forums.
How quickly does Mention provide alerts?
Mention provides real-time alerts, ensuring users receive updates as soon as they occur.
Does Mention offer customer support?
Yes, Mention offers a comprehensive help center and customer support to assist users with any questions or issues.
Mention Search Interest
Search interest over past 12 months (Google Trends) • Updated 2/2/2026
Mention on Hacker News
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Mention Company
Mention Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Mention Is Best For
- Marketing professionals seeking to enhance brand visibility
- PR specialists focused on managing media relations
- Business owners looking for insights into customer feedback
- Social media managers aiming to streamline engagement
- Market researchers analyzing trends and consumer behavior
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