Lately
Streamline your social media with AI-driven content creation and management.
About Lately
Lately is an innovative AI-powered social media management tool designed to streamline the content creation and management process for businesses of all sizes. By harnessing advanced artificial intelligence, Lately transforms existing content into engaging social media posts, enabling brands to maintain a consistent online presence without the usual time and resource drain. The platform's unique approach allows users to repurpose long-form content—such as blogs, podcasts, and newsletters—into multiple social media posts, tailored for various platforms and audiences. This not only maximizes the value of existing content but also ensures that businesses can engage their target audience effectively across different channels. At the heart of Lately's technology is its proprietary AI, which analyzes successful social media patterns and generates content that resonates with specific audiences. This feature eliminates the guesswork often associated with social media marketing, allowing users to focus on strategy and engagement rather than content creation. Lately’s AI assistant, Kately, is a game changer, providing a chat-based interface that makes it easy for users to interact with the tool, customize their content, and schedule posts seamlessly. The benefits of using Lately extend beyond mere content generation. The platform facilitates social selling and employee advocacy, empowering businesses to leverage their employees' networks for greater reach and engagement. With Lately, companies can create a unified voice across their social media channels while allowing individual employees to share content in their own authentic style. This dual approach enhances brand visibility and fosters a community of advocates who are genuinely invested in the brand's success. Lately is particularly beneficial for industries such as technology, healthcare, and education, where maintaining a robust social media presence is crucial. The tool's ability to scale across departments and franchises ensures that businesses can maintain quality control while allowing for localized content creation. Moreover, Lately provides rich analytics and insights, helping businesses understand what content performs best and why, thus continually refining their social media strategies. In summary, Lately stands out as a comprehensive solution for businesses looking to enhance their social media marketing efforts. By combining AI-driven content generation, employee advocacy, and advanced analytics, Lately not only saves time and resources but also drives engagement and growth for brands across diverse industries. Whether you are a small business or a global enterprise, Lately equips you with the tools needed to thrive in the competitive landscape of social media marketing.
Lately Key Features
Content Generation
Lately uses advanced AI algorithms to transform long-form content, such as blogs and podcasts, into engaging social media posts. This feature saves time by automating the content creation process while maintaining a consistent brand voice across platforms.
Social Selling
Lately's social selling feature empowers sales teams to leverage social media for lead generation and customer engagement. By providing personalized content suggestions and insights, it helps sales professionals build stronger relationships with prospects.
Employee Advocacy
This feature enables businesses to amplify their brand message by turning employees into brand advocates. Lately automates the creation and distribution of company-approved content for employees to share on their personal social media accounts, increasing reach and engagement.
Video Clip Autogenerator
Lately can automatically generate video clips from long-form video content, such as webinars and interviews. These clips are optimized for social media, making it easier to share and promote video content across different platforms.
Parent Dashboards
The Parent Dashboards feature provides a centralized view of all social media activities across multiple accounts or franchises. This allows enterprises to ensure consistent messaging and branding while monitoring performance metrics in real-time.
Social Post Autogenerator™
This proprietary tool automatically creates social media posts from existing content, optimizing them for engagement. It uses AI to identify high-performing patterns and tailors posts to resonate with the target audience.
Integration with Hootsuite
Lately seamlessly integrates with Hootsuite, allowing users to manage their social media content without switching platforms. This integration enhances workflow efficiency by combining the strengths of both tools.
Multilingual Support
Lately supports multiple languages, including English, Spanish, Italian, Portuguese, Japanese, and German. This feature enables global enterprises to create and manage social media content in various languages, reaching a broader audience.
Lately Pricing Plans (2026)
Basic Plan
- Content scheduling for up to 3 social media accounts
- Basic analytics
- Access to Kately AI assistant
- Limited to 10 scheduled posts per month
Pro Plan
- Content scheduling for up to 10 social media accounts
- Advanced analytics
- Employee advocacy tools
- Limited to 50 scheduled posts per month
Enterprise Plan
- Unlimited social media accounts
- Custom integrations
- Dedicated account manager
- Pricing varies based on business needs
Lately Pros
- + Time Efficiency: Lately significantly reduces the time spent on content creation by repurposing existing assets.
- + Enhanced Engagement: The platform's AI-driven insights help create content that resonates with target audiences, leading to higher engagement rates.
- + Employee Empowerment: By facilitating employee advocacy, Lately allows brands to leverage their workforce for broader reach and authentic messaging.
- + Scalability: Lately's features are designed to scale across various industries and business sizes, making it suitable for both small businesses and global enterprises.
- + Customizable Experience: The chat-based AI assistant, Kately, allows users to personalize their content and scheduling process.
- + Rich Analytics: Lately provides comprehensive analytics that help businesses track performance and refine their social media strategies.
Lately Cons
- − Learning Curve: New users may face a learning curve when adapting to the platform's features and AI functionalities.
- − Cost: For smaller businesses, the pricing may be a consideration compared to other social media management tools.
- − Dependence on AI: While the AI capabilities are robust, some users may prefer a more hands-on approach to content creation.
- − Limited Free Features: The free tier may not offer all the functionalities needed for comprehensive social media management.
Lately Use Cases
Repurposing Blog Content
Marketing teams use Lately to transform blog posts into multiple social media posts, increasing the lifespan and reach of their content. This approach maximizes the value of existing content and drives more traffic to the original blog.
Enhancing Sales Outreach
Sales teams leverage Lately's social selling capabilities to create personalized messages for prospects. By using AI-generated content, they can engage with potential customers more effectively and increase conversion rates.
Employee Advocacy Programs
HR departments implement Lately to encourage employees to share company content on their social networks. This strategy boosts brand visibility and credibility by tapping into employees' personal connections.
Video Content Promotion
Media companies use Lately to generate short video clips from longer content, such as interviews or shows. These clips are shared on social media to attract viewers and drive engagement with the full content.
Franchise Social Media Management
Franchise businesses utilize Lately's Parent Dashboards to manage social media activities across all locations. This ensures consistent branding and messaging while allowing individual franchises to tailor content to their local audience.
Educational Institutions
Universities and schools use Lately to manage social media content across departments and campuses. This helps maintain a unified brand presence while promoting events, achievements, and news to students and the community.
What Makes Lately Unique
AI-Powered Content Repurposing
Lately's ability to transform long-form content into multiple social media posts sets it apart from competitors. This feature maximizes the value of existing content and increases engagement.
Employee Advocacy Automation
Lately's unique approach to employee advocacy automates content creation and distribution, making it easier for companies to amplify their brand message through employees' social networks.
Integration with Existing Tools
Lately's seamless integration with platforms like Hootsuite allows users to manage social media content without switching tools, enhancing workflow efficiency and user experience.
Multilingual Capabilities
Lately's support for multiple languages enables global enterprises to create and manage social media content in various languages, reaching a broader audience and enhancing global brand presence.
Who's Using Lately
Enterprise Teams
Large corporations use Lately to manage social media content across multiple regions and brands. The tool helps ensure consistent messaging and branding while providing insights into performance metrics.
Small Businesses
Small business owners leverage Lately to create and manage social media content efficiently. The AI-powered features save time and resources, allowing them to focus on growing their business.
Marketing Agencies
Agencies use Lately to manage social media content for multiple clients. The tool's automation and integration capabilities streamline workflows and enhance the agency's ability to deliver results.
Educational Institutions
Universities and schools use Lately to manage social media content across departments and campuses. This helps maintain a unified brand presence while promoting events, achievements, and news to students and the community.
How We Rate Lately
Lately vs Competitors
Lately vs Buffer
While both Lately and Buffer are social media management tools, Lately's AI-driven content repurposing and employee advocacy features provide a unique advantage over Buffer's more traditional scheduling capabilities.
- + AI-powered content generation
- + Employee advocacy features
- − Buffer excels in user interface simplicity and has a larger user community.
Lately Frequently Asked Questions (2026)
What is Lately?
Lately is an AI-powered social media management tool that helps businesses create, manage, and analyze their social media content efficiently.
How much does Lately cost in 2026?
Pricing details are available on the website, with various tiers to accommodate different business needs.
Is Lately free?
Lately offers a free tier with limited features, allowing users to explore the platform before committing.
Is Lately worth it?
Many users find Lately to be a valuable investment due to its time-saving capabilities and enhanced engagement.
Lately vs alternatives?
Lately stands out due to its AI-driven content generation and employee advocacy features, which are not as robust in many alternatives.
Can I integrate Lately with other tools?
Yes, Lately integrates with popular platforms like Hootsuite and HubSpot for seamless social media management.
How does Lately improve engagement?
Lately analyzes audience preferences and generates tailored content that resonates, leading to higher engagement rates.
What types of content can I create with Lately?
You can repurpose blogs, newsletters, podcasts, and more into social media posts tailored for various platforms.
Does Lately provide analytics?
Yes, Lately offers comprehensive analytics to track the performance of your social media posts.
Is Lately suitable for small businesses?
Absolutely! Lately is designed to be scalable, making it a great choice for businesses of all sizes.
Lately on Hacker News
Lately Company
Lately Quick Info
- Pricing
- Freemium
- Upvotes
- 0
- Added
- January 18, 2026
Lately Is Best For
- Marketing professionals seeking efficient content creation tools.
- Sales teams looking to enhance their social selling strategies.
- Small business owners wanting to improve their social media presence.
- Franchise owners needing consistent brand messaging.
- Social media managers aiming for data-driven insights.
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